Monthly Archives: August 2010

SEO vs. PPC – Google Trends Style

Posted by Seth Besmertnik on August 28, 2010

When you have a little extra time on a Saturday afternoon, there is nothing like doing keyword wars in Google Trends. Something I’ve been thinking a lot about lately is the trend of CMO’s and marketing organizations thinking more about their SEO initiatives, relative to their paid efforts. Google trends has some interesting data about this topic. Continue reading →

Seth Besmertnik to present advanced methods for SEO success at SES San Francisco

Posted by Conductor on August 17, 2010

Conductor is thrilled that its CEO, Seth Besmertnik, will be speaking at two sessions at the SES Conference in San Francisco this week.  Seth will discuss enterprise-level SEO challenges and provide practical solutions for them. Seth’s first session, Scaling Up Your SEO Campaigns, will be on August 18th. This session will cover how large organizations can successfully manage their SEO efforts. Large organizations have numerous systems in place to manage their marketing programs, so why shouldn’t the same apply to natural search? Seth will participate in a panel that will share the importance of enterprise wide planning, implementation and control of SEO campaigns for improved ROI. Seth will then moderate another session, Enterprise Level SEO,on August 19th. The session will … Continue reading →

How We Buy:
Search Engine to Site to Store

Posted by Nathan Safran on August 17, 2010

iProspect, Searchandise Commerce and Comscore recently published an eye-opening study titled The Value of Retail Search and Position.   A combination of survey based analysis and dynamic focus groups were used to track the purchase path shoppers take to research and buy electronics and computer products. From the study: “…Searchandise Commerce and iProspect wanted to more closely analyze the role of various search influences, and better understand if the basic tenets of search engine marketing – the value of premium positions within search results – held true for retail site search as well”. Although primarily concerned with understanding the impact on purchaser behavior of a product’s search position on a retail sites search results, the study is fairly comprehensive in analyzing … Continue reading →

Conductor Provides SEO Effectiveness Score for Internet Retailer Publications

Posted by Conductor on August 12, 2010

Conductor is excited to announce that Internet Retailer Magazine asked us to contribute an SEO effectiveness score for each retailer featured in their annual Internet Retailer Top 500 and Search Marketing Guides. Our analysis revealed retailers who have a high level of executive buy in received the leading SEO scores, top retailers including Amazon, HP and ProFlowers. We were also thrilled to discover the increasing level of executives buying in and understanding the importance of SEO. Key takeaway here being the level of executive buy in is critical to the performance of your SEO initiatives. Below you can see how we calculated each each retailer across three core competencies that together provided a holistic view of their SEO effectiveness. Then … Continue reading →

Bada-Bing! All About the Yahoo-Microsoft Search Alliance

Posted by Kathleen Evans and Luca Mihaly on August 3, 2010

Last night, a contingent of Conductor-ites headed down to SEMPO NYC’s latest event, “Inside the Yahoo! and Microsoft Search Alliance,” to get the insider dish on the Yahoo-Microsoft merger. Continue reading →