Marketers Planning Largest Investment in Search in Next 90 days, More than Social, Email, Mobile

Marketers Planning Largest Investment in Search in Next 90 days, More than Social, Email, Mobile

Our recent joint survey of 616 Search Engine Watch readers showed that Marketer’s SEO budgets have increased over the last 12 months, with 66% of search marketing budgets increasing in the last 12 months, 26% by more than a ¼.

search budgets

While the budget questions in our survey gave us a view into how search marketers’ budgets have grown in the last 12 months, it did not provide an immediate forward facing look at budget investment and it also did not contextualize Marketer’s planned investment in search against other web technology initiatives such as social, email and mobile.

A new study from the folks that put on the etail conferences (covered by Marketing Pilgrim) shows that when search budget investment is placed alongside alternative digital channels, Marketers indicate they are planning to make the strongest commitment to Search of all other channels.  48% say in the next 3 months they plan to invest in Search vs. 32% for email, 32% mobile and 34% social.

What do you think this new data says about short-term digital marketing investment?

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About Nathan Safran

Nathan is the Director of Research at Conductor and leads Conductor’s research and content team. Nathan is a monthly columnist at Search Engine Land and Search Engine Watch. Nathan’s research on digital marketing has been widely covered in both industry publications and mainstream media such as Techcrunch, Venture Beat and the Washington Post. Prior to joining Conductor, Nathan was an analyst at Forrester Research.

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