SEO Professional: The Ultimate High-Growth Job

SEO Professional: The Ultimate High-Growth Job

Just over a year ago, in July of 2012, Conductor published a mini study pointing out that demand for SEO professionals had been growing significantly. We decided to take a look again – and even given how close we are to the industry, we were still blown away when we looked at growth in professionals on LinkedIn with ‘SEO’ in their job title or description. Today we are publishing an update that shows the torrid growth rate in SEO professionals continues. Now, nearly a million professionals identify as being an SEO practitioner or having SEO skills, a full 286% more than they did in July of 2011.

Why the Growth of SEO Professionals?

The logical question to ask when considering this new data is ‘why’? What is the driver of the growth in professionals who identify as an SEO professional or as having SEO skills?

I think it’s fair to say that changes in a workforce are downstream from shifts in perceptions of the discipline. That is, workers gravitate towards a discipline that is in increasing demand and whose practice is viewed with increasing merit in the offices of budget holders and decision makers.

A recent study by econsultancy surveyed in-house marketers for the perceived ROI of marketing channels. They found that SEO receive the top marks of all marketing channels, with 3 out of 4 (75%) marketers rating it as having ‘excellent’ or ‘good’ ROI.

This leading perception in the eyes of marketer of SEO as a marketing channel, is an upstream driver of the booming rate at which marketing professionals are embracing SEO and adding SEO skills to their LinkedIn profiles. This general shift is very much inline with the general maturation of the SEO industry we at Conductor have been observing in the last 12 months or so. This has happened before in marketing – and its usually indicative of a shift from an optional customer acquisition tactic to a foundation of a solid marketing plan. As this happens increasingly marketers get the headcount, budget and advanced technology they need to succeed and capture their share of the search pie.

To be sure, we’re still relatively at the beginning. There remains substantial challenges for SEO professionals, both in-house and those practicing at agencies, and there is always more budget and headcount to be had, better content to write, better links to build. And never enough time (which is where SEO technology comes in, of course.)

Clearly the latest data suggests that the demand for SEO professionals has never been greater.

What are you seeing?

About Seth Dotterer

Seth Dotterer leads the marketing team at Conductor, responsible for branding and communications, marketing strategy, demand generation and strategic product positioning of Conductor’s SaaS SEO platform, Searchlight.

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  • http://www.planetmarketing.com Francisco Meza

    I love that graph. I am firm believer that the 4 on the left SEO, Email Marketing, Paid Search, and Content Marketing and the ones that bring in the most. I also agree with the 26% of the people who said Social Media brings in “poor” ROI.

    I look at social as something that contributes to Domain Authority, but it doesn’t “directly” bring in sales or increase rankings.

  • http://www.sergiomercado.com Sergio

    Makes sense, SEO intersects so many other disciplines including Marketing, UI/UX/ADA, eCommerce/online merchandising and IT. Siloed tactics no longer make sense while a more streamlined department headcount forces many marketers/web designers/IT professionals to also wear the SEO hat. I personally believe that the discipline will continue to grow in popularity but with a “top layer” of highly sought after professionals with data analytics’ skills who can not only be creative with content but can also prove their efforts are leading to bottom line results.

  • http://www.sandyseo.net sandy

    I am agree with you that leading perception in the eyes of marketer of SEO as a marketing channel, is an upstream driver of the booming rate at which marketing professionals are embracing SEO and adding SEO skills to their LinkedIn profiles.