On a scale of 1-100, how would you rate the quality and effectiveness of your content marketing? That is the question looming over most marketing teams.
Because despite the fact that 78 percent of CMOs view content marketing as the future of marketing and all signs point to a big increase in the content marketing spend, many marketers don’t really know if their content marketing is any good or if it’s working.
That’s why I’m really excited for marketers to check out our latest release: Content Insights with Adobe. As part of the Adobe integration, we are also the first to offer a “Content Health Score.” Content Health Score is a new metric we built with Adobe Analytics that will finally help you put a number on your content marketing.
Content Health Score is a new metric we built with Adobe Analytics that will finally help you put a number on your content marketing.
By integrating proprietary analytics and technology from both Conductor and Adobe, the Content Health Score allows marketers to rate each page of content on an easy-to-understand 1-100 point scale. With that score, marketers will be able improve their performance in several ways.
- Better collaboration between content, analytics and technical teams by quickly getting everyone on the same page to see what’s working, what needs improvement, and what content needs to go.
- Content creation teams will deepen their understanding of how to make effective content, rather than applying a hit-or-miss approach.
- Marketers will see a leap forward in their ROI analysis because they’ll be able to track the performance of each piece of content and put money and resources where they’re most needed.
- Knowing which individual pieces of content are more effective than others will help marketers drive their overall content strategy and give them better insight into what types of content are likely to resonate with their audience.
- By tracking the performance of each individual piece of content, marketers will be able to better allocate resources and align spending.
So far, Bisk Education, Capella University, Dominion Enterprises, Mozy and Under Armour have helped us out with beta testing. But as of today, we invite all marketers to check out Content Health Score and let us know what they think of this new key metric.