Content Marketing

The Power of Video Marketing and the Visual Consumer [Infographic]

If a picture is worth a thousand words, what about video marketing? According to Forrester research, watching a one-minute video has the impact of reading 1.8 million words. That’s about 3600 web pages!

Smart marketers have been killing it with video marketing for decades. This video marketing infographic tells that story. It takes you from that first grainy commercial to viral YouTube hits, and it highlights inspiring, creative ways marketers are channeling the power of video.


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Video Marketing Attracts Your Visual Consumers

So why is video marketing such a powerful tool? The simple answer is that we are visual creatures. According to Mind Tools, over 65% of the population are visual learners.

Moreover, like you, consumers are busy and constantly on-the-go. The brain processes visual images 60,000 times faster than text. If you want to geek out about why, it’s because 40% of all nerve fibers in the brain are connected to the retina.

Get Inspired by the History of Video Marketing – and Be Part of Its Future!

As you start of 2015, take a few minutes to get inspired by checking out what other marketers are doing on video. Make sure you’re thinking about mastering YouTube for video marketing, creating great content for your whole marketing funnel, and of course SEO! We’ve got a free toolkit that’ll start you out right.

How will you use video to grow your business? Get started by watching this video featuring Youtube.