Whether you’re in content or SEO, you should know about sitemaps. Why? An XML sitemap is a direct message to Google’s search engine. And how many chances do we get to directly communicate with Google?
Usually taken for granted, an optimized XML sitemap is essential to getting your new and updated content — pages, images, and videos — crawled and indexed by Google.
Recently, we surveyed 110 search marketers a part of our ongoing efforts to help SEOs understand the technical aspects of search engine marketing.
What we found was a common problem: many search marketers, ranging from a small agency to enterprise business level, do not know where their XML sitemaps are located and how to submit them.
Here are our findings.
33.8% of search marketers don’t know where their XML sitemaps live.
Where you can find your sitemap?
Asking your webmaster should be your first course of action. Generally, a sitemap should be located in the root directory. For example, the Yoast plugin in WordPress defaults sitemaps like this: http://www.example.com/sitemap_index.xml.
3.3% of Search Marketers have More Than 50 XML Sitemaps per Domain
72.5% only have one to five sitemaps (a majority of 40% having one). But there are a few that have more than fifty. Since Google allows you to have 50,000 URLs within each sitemap file, companies with more than fifty sitemaps are usually enormous e-commerce sites with hundreds of thousands of pages.
How do you know how many XML sitemaps you have?
Chances are, your site has one to five. Each sitemap holds up to 50,000 URLs and must be under 10MB. If you don’t know how many sitemaps you have, ask your webmaster. Use a sitemap index file to list out all of the sitemaps available on your site.
23% of users don’t know or do not submit their sitemaps to Google Search Console.
While there are several other search engines (Bing, Yahoo, Ask), it doesn’t make sense for sitemaps not to be submitted to Google, which holds 63.8% of market share in search.
How do you submit your XML sitemap to Google Search Console?
You can make your sitemap available to Google in one of two ways: submit it on Google Search Console or add it to your robots.txt file. Before you submit your sitemap to GSC, you must verify your site with Google. Then “add/test” your sitemap in GSC. Get the instructions here.
What You Should Know About XML Sitemaps
From those surveyed, there are still many search marketers who aren’t confident in sitemap best practices. Google has a great resource that tells you exactly what they’re looking for in a good sitemap but we’ve put together a quick, little guide below.
How to Create a Sitemap
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If you search for XML sitemap generator, there should be a number of free websites you can use to generate your sitemap. Screaming Frog is also a great option to create all five types of sitemaps with their paid version. Most content management systems also have plugins like Yoast for WordPress to auto-populate the sitemaps.
Types of Sitemaps
What types of sitemaps you need and how many could vary based on how many types of content you have. Do you have a lot of videos? You should have a video sitemap. Is your business, global? Then you should have a HREFLANG sitemap.
Here are the different types:
- XML Sitemap: This is generally what most people have. It’s an overarching sitemap that can include page urls, their priority, and associated meta data.
- Sitemap Index: Basically, a sitemap for sitemaps. This is a necessary sitemap if you have more than a few sitemaps to submit.
- Video and Image Sitemaps: These are great when you have a website with a ton of rich media. These allow you to better rank in the video and image tags of Google search.
- HREFLANG Sitemap: These sitemaps should be put into use if you have websites internationally. A HREFLANG sitemap can create a handshake between a website and its international counterparts letting Google know that the content comes from the same brand. They will rank your local website higher if there is a HREFLANG connection. Additionally, it can help mitigate duplicate content penalties if there are many websites with the same messaging.
Your XML Sitemap Checklist
Are you sure your site is being indexed properly? Is all your content accounted for and crawled by Google? Are all your pages linked properly to each other? This checklist will help make sure you’re not missing anything, when submitting an XML sitemap.
The XML sitemap
Mobile XML sitemap
Images: XML sitemap
Google Webmaster Tools: XML sitemaps
Bing Webmaster Tools: XML sitemaps