Searchlight SEO

Why Your Business Needs Web Crawler Technology

Location, Location, Location

It’s true for brick and mortar stores, and it’s true for the online market: The most important principle of good selling is location. Set up shop where people are, or get passed over.

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What tech do you need in your marketing stack to get your business in these prime online locations? You need a content and SEO platform, ensuring you’re beating your online competition and creating content that’s in demand throughout the customer journey.

And, you invest in a web crawler, conducting regular site audits and maintaining the health of your site.

Your site’s health also plays a make-or-break role in where you appear online. That’s because search engines both need and reward a technically sound site when they determine your search ranking.
 

Web Crawler 101: Why It Pays to Consider Buyers AND Bots

SEO and content technology is crucial to getting people to find your site for relevant searches. A web crawler ensures search bots find your site for relevant searches.

SEO and content technology is crucial to getting people to find your site for relevant searches. A web crawler ensures search bots find your site for relevant searches.

You have to think about both people and bots if you want to tap into online search revenue. After all, it’s not uncommon to have content that looks great to a person, but baffles a search bot.

And if bots can’t understand your site, you’ll drop in rankings – making you virtually invisible to your customers.
 

A Sophisticated Web Crawler Ensures You’re Performing at Your Peak

There are many small tools out there, but only a sophisticated web crawler can deliver this technology:

  • Crawl staging vs. live site: Check for errors on your staging system so you can fix issues before they cause any damage.
  • Prioritize both issues and pages: Get insight about what pages are most important, and what issues are most critical to fix.
  • Robust functionality: Get intelligence on millions of pages and flag at least 100 different kinds of errors.
  • Hreflang tag checker: Check your location tags, ensuring that you show up with the right content in the right places.
  • Trends over time: Make sure you can track your site’s health and issues over time, giving you insight into your overall performance.

Learn more about how site crawler, SEO, and content technology can benefit your business.

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