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- Organic Search Leads Traffic and Conversions Yet Trails in Budgets and Mindshare
If a Marketer from Mars landed on Earth today, read through the last 12 months of tech news, and was … Continue reading → - Conductor's Top 10 Posts for 2011
2011 has been both an exciting and tumultuous year in online search. From changing SERPs, to the focus on quality … Continue reading → - The Retailers Most Likely to Take America's Money Online in Holiday Season 2011
If the online sales numbers we are seeing from Comscore so far this holiday season are any indicator, we are … Continue reading → - [STUDY] The Long Tail of Search: Why The Fastest Path to More Traffic Might Not Be Where You Are Looking
The savvy search marketer understands that it is often significantly easier to move up in the search rankings for multiple … Continue reading →
- Organic Search Leads Traffic and Conversions Yet Trails in Budgets and Mindshare
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Author Archives: Brian McDowell
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It has been an exciting month for Conductor. We just finished up our annual C3 conference in New York city with a great turnout of global talent. This week we met with some of the industry best at our SMX East booth along with a couple of great speaking sessions at the event. With just over a week to go we have PubCon, the largest search marketing conference of the year in sunny Las Vegas. Since I spend a lot of time traveling I thought it would be helpful to list the top 20 items to pack when hitting an industry conference. Enjoy! 20) Printout of session schedule and reservation information Quick reference guides here. Keeping your reservation numbers for … Continue reading
Today Google announced the release of Your World, which adds more personalization and social filtering on your search results. Google has also made it easier to manage the level and depth of your personalization with Your World as well for those who prefer unfiltered results. Adding social signals to search engine result pages is nothing new. Bing has been doing this long before Google. With 2011 showing many months of lost market share to Bing, it is no surprise that they have identified a business need here. Check out this quick marketing video on the new functionality then read more to understand how this will impact the user and the search marketer. Here are some of the new functionality that … Continue reading
Note: To learn more, please download the Scaling Keywords whitepaper. In working with our clients to make the most from our SEO technology platform, Searchlight, we often encourage them to expand the set of keywords they optimize for. Why? Because there are two ways to increase natural search traffic: Move up the search rankings for an existing set of keywords Expand the zone of coverage to include keywords not previously optimized for While we work with clients to help them develop an action plan for implementing Searchlight’s on-page recommendations to move up the search rankings for existing keywords we also want to see them grow their keyword set to drive traffic from previously non-ranking keywords. Why Scale Your Keywords? Yet, … Continue reading
Google recently released a video that detailed their internal process of implementing the changes to their search engine ranking algorithms. We here at Conductor wanted to take the time to break down the individual components that exemplify successful implementation of product management within internet marketing. Below you will find a transcript of this video and some detail around how the Search Engine Giant follows proven business models in advancing one of the most complex (and sacred) mathematical equations on the internet. Embedded within the video transcript (content below the video in quote blocks) you will find additional insight and knowledge as we “read between the lines”. Enjoy! Every year Google implements over 500 improvements to its search algorithms This is a … Continue reading
So you have the top rankings for all your primary terms, but are the proper pages ranking? Often times in the early stages of SEO you basically throw mud against the wall to see what sticks and then continue to build your campaign from there. Performing preferred landing page (PLP) analysis will help you improve conversions and revenue, regardless of whether your pages improve in position or not. I remember a conversation I had with Conductor’s CEO Seth Besmertnik back in 2009; Seth questioned why I was so addicted to double listings and why I spent so much time trying to get two pages to rank for my top tier terms instead of a hyper-focus on my preferred landing page. … Continue reading
Over the last 24 months, many of the world’s largest retailers have started using Conductor Searchlight to scale their SEO programs. As SEO becomes a greater priority for our customers and potential customers, we often get asked what makes a great e-commerce platform from an SEO perspective; so we thought we’d share the top questions to ask when looking for a new e-commerce platform. We tend to think about an e-commerce system as being primarily concerned with processing online transactions, but deciding on an e-commerce platform can have far reaching implications for natural search visibility. Search industry veterans have surely heard of nightmare scenarios where the wrong choices were made resulting in significant losses in natural search visibility. With that … Continue reading