Author Archives: Brian McDowell

What is Google Your World and What it Means for the SEO

Posted by Brian McDowell on January 10, 2012

Tweet Today Google announced the release of Your World, which adds more personalization and social filtering on your search results.  Google has also made it easier to manage the level and depth of your personalization with Your World as well … Continue reading →

How and Why to Scale Your Keywords in Natural Search

Posted by Nathan Safran and Brian McDowell on October 19, 2011

Tweet Note: To learn more, please download the Scaling Keywords whitepaper. In working with our clients to make the most from our SEO technology platform, Searchlight, we often encourage them to expand the set of keywords they optimize for.  Why? … Continue reading →

Between the Lines of Google’s Search Algorithm Improvements

Posted by Brian McDowell on September 6, 2011

Tweet Google recently released a video that detailed their internal process of implementing the changes to their search engine ranking algorithms.  We here at Conductor wanted to take the time to break down the individual components that exemplify successful implementation of … Continue reading →

Preferred Landing Page Management Increases Conversion Rates & Revenue

Posted by Brian McDowell on August 7, 2011

Tweet So you have the top rankings for all your primary terms, but are the proper pages ranking? Often times in the early stages of SEO you basically throw mud against the wall to see what sticks and then continue … Continue reading →

16 Ways to Identify a Great Ecommerce Platform

Posted by Brian McDowell on February 14, 2011

Tweet Over the last 24 months, many of the world’s largest retailers have started using Conductor Searchlight to scale their SEO programs. As SEO becomes a greater priority for our customers and potential customers, we often get asked what makes … Continue reading →