Author Archives: Jen Marie Robustelli

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2012 has been an exciting and busy year, both in the search industry and here at Conductor. Panda updates are a regular occurrence these days, with Penguin forcing the industry conversation on quality into the spotlight. The SERPs got a facelift, kicking off the year with Search Plus Your World, and incorporating Google+ into many of their search offerings–transforming local places results while introducing the Knowledge Graph. Below, we’ve highlighted our 10 most popular SEO blog posts from 2012, featuring guest posters like Adam Dince (Head of Organic Search for Deluxe, E-Business), joint research with Search Engine Watch, and posts from our in-house SEO expert Brian McDowell, Director of Research Nathan Safran, and Conductor CEO Seth Besmertnik. We’re always looking … Continue reading

It’s been an exhilarating year here at Conductor and we’re excited to write that we’ve been nominated for several of Techcrunch’s Crunchies awards. We need your help to make the finalist round, so here’s 3 reasons you should consider taking a moment to vote for us. 1. One small step for Conductor is one giant leap for SEO. While many startups seek to ‘disrupt’ an industry, here at Conductor we’ve been developing an entirely new industry.  Searchlight helps make the case for Fortune 500 companies and Top 5 agencies to invest in both people and technology to build a better web presence. Most recently, our CEO Seth was interviewed in the New York Times, putting SEO in the headlines of … Continue reading

We have the chance to present some exclusive data at next year’s SxSW Festival. If you’re not familiar, South by Southwest (SxSW) is a multi-day music, film and tech festival that draws thousands towards Austin, TX every year. This year 3,200+ speaking pitches were submitted, and only a tiny fraction will be selected to present. What you can expect in our SXSW talk “Be Bold, Stay Above the Fold” thesis is summed up as, While much research has been devoted to demonstrating and measuring the strong correlation between organic search and traffic and conversion benefits, the branding potential and consumer influence of appearing in search results has largely been ignored. In other words, we’re presenting data that shows a new … Continue reading

For many Conductors, building a company culture that gives back has been one of the defining features of what it means to work here. With the launch of the Conductor Foundation, our SEO 101 initiative, and our partnership over the past year with Housing Works for the first annual Searchlight SEO Grant, we’ve paved a strong tradition of giving back by doing what we do best – sharing our SEO knowledge, skills, and technology with others. With access to the Conductor Searchlight platform, we were able to embrace digital marketing best practices and automate much of the time-consuming tasks associated with SEO tracking and analysis to capture more traffic, redirect staff resources to other marketing efforts, and ultimately drive awareness … Continue reading

Miss our previous weeks of enterprise SEO reading? Be sure to catch up on previously featured SEO articles. Concepts Every B2B SEO Needs To Know In Today’s Internet Marketing Environment B2B SEO requires greater integration with multiple marketing specialties. Derek Edmond of KoMarketing Associates writes about the five concepts (and applicable supporting concepts) B2B search engine marketers should understand with regards to strategic marketing initiatives, and why they are important. Five reasons why B2B marketers need a coherent approach to digital content Content has always been important to B2B; the business audience mindset has been shifting and digital content is the new brochure. James Gurd explains the challenges for the B2B marketer in tapping into this digital information stream and … Continue reading

Miss our previous weeks of enterprise SEO reading? Be sure to catch up on last time’s previously featured SEO articles. Matt Cutts & Eric Talk About What Makes a Quality Site Matt Cutts and Eric Enge, two of the most important people in search right now, chat duplicate content, eCommerce, infographics, and more. An industry must-read.   10 Things You Must Do to Prepare Your Business for SEO Thinking of working with an agency, SEO professional, or even adopting SEO technology to build an SEO campaign? Be ready to adopt them into your marketing department with full all-access analytics pass for optimal results. Get your ducks in a row with this list by Greg Shuey at SEO.com.   Compiling CIO … Continue reading