Author Archives: Kathleen Evans

We’ve written a lot in this space about the benefits of the SEO Platform from a research and time-based experimentation perspective.  To date, we’ve talked a lot about how the practice of SEO is evolving and maturing; from time savings in the SEO workflow, to increasing visibility into natural search, to the focus on high-impact tasks due to efficiencies with low-impact tasks it affords the SEO. Today we are advancing the conversation and giving you a peek into a real-world SEO Platform case study.  The study will show how a leader in the online vitamin space used a two-pronged approach in leveraging technology and human insight to grow their natural search traffic. Technology Enables Insight Into VRP’s Web Pages: When … Continue reading →