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- Organic Search Leads Traffic and Conversions Yet Trails in Budgets and Mindshare
If a Marketer from Mars landed on Earth today, read through the last 12 months of tech news, and was … Continue reading → - Conductor's Top 10 Posts for 2011
2011 has been both an exciting and tumultuous year in online search. From changing SERPs, to the focus on quality … Continue reading → - The Retailers Most Likely to Take America's Money Online in Holiday Season 2011
If the online sales numbers we are seeing from Comscore so far this holiday season are any indicator, we are … Continue reading → - [STUDY] The Long Tail of Search: Why The Fastest Path to More Traffic Might Not Be Where You Are Looking
The savvy search marketer understands that it is often significantly easier to move up in the search rankings for multiple … Continue reading →
- Organic Search Leads Traffic and Conversions Yet Trails in Budgets and Mindshare
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Author Archives: Nathan Safran
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I’m writing this on Thursday, while sitting at the New Orleans airport after a whirlwind few days attending the Pubcon 2013 publishing conference. I was privileged to participate in a panel on Social Media Content Creation together with some smart folks who had a lot of good things to say about creating and disseminating social media content. Conductor’s Director of Search Intelligence Brian McDowell also presented a great session on The Best SEO Tools and moderated another session on Organic Keyword Research and Selection. While it is still fresh in my mind, I want to share a few key themes that came out of the conference that reflect how Marketers are thinking today about the ever-evolving online landscape. (These takeaways … Continue reading
If tech media coverage frequency were to serve as a barometer of the relative utility of the digital channels available to an inbound marketer, one could be forgiven for concluding that when it comes to search and social media, Search’s value pales in comparison to the much-covered Social Media. An analysis of ‘SEO’ vs. ‘social media’ coverage on the top two major tech blogs, while not the most scientific study ever done, shows that social media was covered 4x more frequently on Techcrunch and 58x more frequently on Mashable. This matters because, as any first year political science student knows, media coverage impacts public opinion. In this case, that means impacting Marketer’s organizational decision-making, such as budget and resource investment. … Continue reading
When you sit down and think about it, search engines today have not changed all that dramatically in terms of depth-of-insight compared to their early days. Google recently added the Knowledge Graph for a subset of queries; but at its core, the level of insight available to the searcher remains primarily the Web links on the SERP. Yet, Google is looking to change that. With the addition of the Knowledge Graph, Google has announced its intention to evolve from a ‘search engine’ to a ‘knowledge engine.’ Matt Cutts said as much at an industry conference late last year, explaining Google is so committed to this evolution they renamed Google’s ‘Search Quality’ team the ‘Knowledge Team.’ Although they have taken some … Continue reading
An article on Geekwire (We Need More Startup Marketing Minds (a.k.a. Full-Stack Marketers) muses that the startup community needs more ‘full-stack marketers’. That is, more Marketers who can live comfortably throughout the Marketing stack rather than those who are specialized: …And that’s exactly what’s missing with most marketing folks who want to join a startup. You have to know (nearly) it all. You don’t have to be good at everything, but you have to have enough exposure and experience at all levels of the marketing “stack” to be able to make good calls on how to spend your time, money and other startups resources in order to maximize the value you bring to the table. I think there are some … Continue reading
The past 12-18 months has seen a great deal of attention around the concept of Big Data in both the Marketing world and SEO practice. The numerous ways in which Big Data promises to increase insight into online behavior, customer profiling and more has been written about extensively. As creators of an enterprise SEO platform that culls actionable insight from natural search’s ‘Big Data’ we are certainly a bit biased here at Conductor, in agreeing that Big Data will (has) lead/led to new levels of insight for those Marketers who choose to leverage its capabilities. But, any Marketer digesting the ongoing ‘Big Data’ commentary over the last 12 months or so could be forgiven for drawing the conclusion that when … Continue reading
The practice of SEO is a fairly results-oriented business. Increasingly, metrics dominate the focus of the SEO professional, whether rank, traffic, or conversions. While a move to more measurement is overall a good thing, it means that SEOs are increasingly head down, focused on the things—like link building, on-page optimization, and content creation—that they believe will move the metrics needle. A byproduct of a focus on tactics that can be closely tied to metrics is that activities that are perceived to not produce an immediate impact are often left undone. One example of just such an activity is competitor SEO analysis. Some SEOs don’t do it at all, either for the reasons described above, or because their thinking goes: “It doesn’t … Continue reading