Author Archives: Nathan Safran

Valentine's Day Study Gets to the Heart of Success for Internet Retailers [Infographic]

Posted by Nathan Safran on February 13, 2012

Tweet Growth in online commerce has impacted many holidays in the United States, perhaps none more so than Valentine’s Day. According to a recent Google Consumer Insights study, Valentine’s Day searches have increased 35% year over year, with an expected … Continue reading →

Why Google Can’t Get Out of Its Own Way with Google+ and How It Could Threaten Its Core Search Business

Posted by Nathan Safran on February 10, 2012

Tweet This article originally appeared in Search Engine Watch on January 26, 2012 Farhad Manjoo, the resident tech writer at Slate, has long been a favorite of mine.  He writes with a unique clarity and seems to grok the way … Continue reading →

Pushing for Increased Natural Search Budget by Exposing Offline Impact

Posted by Nathan Safran on January 19, 2012

Tweet When most multi-channel marketers think about marketing online they typically focus on the impact they can have on online purchase behavior.  They closely monitor metrics such as conversions, cart abandonment, web page bounce rates and traffic sources.  Far fewer … Continue reading →

The Retailers Most Likely to Take America's Money Online in Holiday Season 2011

Posted by Nathan Safran on December 21, 2011

Tweet If the online sales numbers we are seeing from Comscore so far this holiday season are any indicator, we are on pace for a record breaking year.  With a majority of online research and sales activity occurring in the … Continue reading →

[STUDY] The Long Tail of Search: Why The Fastest Path to More Traffic Might Not Be Where You Are Looking

Posted by Nathan Safran on December 8, 2011

Tweet The savvy search marketer understands that it is often significantly easier to move up in the search rankings for multiple keywords whose search volumes, when combined, total that of the one desirable keyword. However, disproportionate focus on these ‘head … Continue reading →