-
-
Follow Us On
-
-
-
Featured Posts
- Organic Search Leads Traffic and Conversions Yet Trails in Budgets and Mindshare
If a Marketer from Mars landed on Earth today, read through the last 12 months of tech news, and was … Continue reading → - Conductor's Top 10 Posts for 2011
2011 has been both an exciting and tumultuous year in online search. From changing SERPs, to the focus on quality … Continue reading → - The Retailers Most Likely to Take America's Money Online in Holiday Season 2011
If the online sales numbers we are seeing from Comscore so far this holiday season are any indicator, we are … Continue reading → - [STUDY] The Long Tail of Search: Why The Fastest Path to More Traffic Might Not Be Where You Are Looking
The savvy search marketer understands that it is often significantly easier to move up in the search rankings for multiple … Continue reading →
- Organic Search Leads Traffic and Conversions Yet Trails in Budgets and Mindshare
-
Categories
-
Category Archives: Google Algorithm
In high-school, I was a total arts geek and enrolled in a performing arts magnet program. I learned the craft of technical theater and became a behind the scenes/backstage guy. I helped build the sets, worked on costumes, installed lighting equipment, managed props, controlled the spotlights and had my hand in anything related to the stagecraft of a show. Essentially, my job was to make the actors and performers look as good as possible by making sure they had the best technical support. The same thing can be said in regards to SEO and content. It’s the SEO’s job to get the content the attention it deserves from search engines by making sure it’s technically sound. I’ll be the first … Continue reading
A few weeks ago Matt Cutts, Google’s anti-spam team lead, posted a video to his blog that “pretty much every SEO should see,” if his Twitter feed is to be trusted. The topic? Penguin 2.0, and hints into what Google is changing this time around with the algorithm. In other words, the (more immediate) future of SEO – and while there’s always a grain of salt involved with Google gospel, it does seem to follow along with what we knew – or suspected – about authorship: quality and trust signals are increasingly surrounding content and the individuals who write them. Pretty much every SEO should watch this video: goo.gl/K0CPE (unless you prefer surprises) — Matt Cutts (@mattcutts) May 13, 2013 … Continue reading
If you’ve found yourself on a search industry website in the last few weeks, the odds that you’ve encountered a reference to the upcoming Google algorithm dubbed ‘Penguin 2.0’ are likely to be near 100%. Among other changes the algorithm update was to address, in a video released on his blog (below) just prior to the algorithm update Matt Cutts describes adjustments to host crowding, or clustering, in the SERPs. Host crowding is when multiple listings from the same domain appear throughout the natural search results for a particular keyword. For example: Google views this as a poor user experience and prefers to offer the user greater diversity in the search listings: Adjusting Strategies Based on Large Data Sets Here … Continue reading
Our guest poster today: Kara Alcamo specializes in organic, white-hat search engine optimization and social media marketing. She works with a team of search specialists at r2i, a digital marketing and technology firm, managing SEO campaigns, search strategies and developing optimized copy for the company’s range of clients. Drawing the Line with Structured Data Markup SEOs spend countless hours poring over data, searching for ways to boost their clients’ rankings, search visibility, and click through rates. If there were a single tool that could improve all of these things at once, you’d think that people would be all over it, particularly if that tool were free. As it turns out, there is such a tool, and although it was … Continue reading
When you sit down and think about it, search engines today have not changed all that dramatically in terms of depth-of-insight compared to their early days. Google recently added the Knowledge Graph for a subset of queries; but at its core, the level of insight available to the searcher remains primarily the Web links on the SERP. Yet, Google is looking to change that. With the addition of the Knowledge Graph, Google has announced its intention to evolve from a ‘search engine’ to a ‘knowledge engine.’ Matt Cutts said as much at an industry conference late last year, explaining Google is so committed to this evolution they renamed Google’s ‘Search Quality’ team the ‘Knowledge Team.’ Although they have taken some … Continue reading
Our guest poster Amado Candelario is the SEO Manager for Apartments.com, living on the line that separates web development and user experience. He uses data analysis to drive SEO initiatives that maintain and increase organic search traffic to both Apartments.com and RentalHomesPlus.com. No blog post in the month of January is complete without talking a little about 2012, and I won’t disappoint. 2012 was full to the brim with gifts from all the search engines, and not just the mighty G. Never before has the inbound marketing community been so directly involved with influencing changes in algorithm updates and, to some extent, linked to products created due to the impact of these algorithm updates. Before you start … Continue reading