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- Organic Search Leads Traffic and Conversions Yet Trails in Budgets and Mindshare
If a Marketer from Mars landed on Earth today, read through the last 12 months of tech news, and was … Continue reading → - Conductor's Top 10 Posts for 2011
2011 has been both an exciting and tumultuous year in online search. From changing SERPs, to the focus on quality … Continue reading → - The Retailers Most Likely to Take America's Money Online in Holiday Season 2011
If the online sales numbers we are seeing from Comscore so far this holiday season are any indicator, we are … Continue reading → - [STUDY] The Long Tail of Search: Why The Fastest Path to More Traffic Might Not Be Where You Are Looking
The savvy search marketer understands that it is often significantly easier to move up in the search rankings for multiple … Continue reading →
- Organic Search Leads Traffic and Conversions Yet Trails in Budgets and Mindshare
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Category Archives: Online Retail
The online commerce landscape has changed dramatically since shopping on the internet first began gaining traction in the mid to late 1990’s. Early adopter e-commerce companies founded on technology enjoyed a head-start over traditional brick and mortars who were slow to respond to consumer spending shifting online. Initially, some tried to solve the problem by simply throwing money at it; as recently as 2009, some brick and mortars were still spending up to nearly $300,000 per day on paid search. The last 12-18 months have seen traditional brick and mortar companies step up their game when it comes to online commerce. Tech writer Farhad Manjoo recently reported at Fast Company that Walmart is investing millions in technology to fight e-commerce … Continue reading
Jump right into the research now: Download the full research report, “Branding Value of Search’s Page 1“. The common household lubricant, WD-40 was invented by the founder of a rocket company to repel water from critical rocket parts (‘WD’ in ‘WD-40’ stands for water displacement, and ‘40’ is the fortieth formula they tried that finally worked). Today it serves numerous purposes in the home including lubricating and loosening joints and hinges, removing dirt and residue, and extricating stuck screws and bolts. The manufacturer’s website lists more than 2,000 potential uses for the popular lubricant. The substantial lift in brand awareness, brand quality, and purchase consideration scores for both manufacturers and retailers [when their brand appears in the search results] suggests … Continue reading
Growth in online commerce has impacted many holidays in the United States, perhaps none more so than Valentine’s Day. According to a recent Google Consumer Insights study, Valentine’s Day searches have increased 35% year over year, with an expected $210B on the line for web-influenced sales in 2012. …Valentine’s Day searches have increased 35% year over year, with an expected $210B on the line for web-influenced sales in 2012. In late January 2012, Conductor analyzed over 1,700 high-volume local and non-location specific keywords in our SEO platform Searchlight, to determine domains that appeared most frequently for Valentine’s Day queries. Our analysis showed gifts.com was the overall winner, appearing in the top five search results for 6 out of 10 non-geographic … Continue reading
When most multi-channel marketers think about marketing online they typically focus on the impact they can have on online purchase behavior. They closely monitor metrics such as conversions, cart abandonment, web page bounce rates and traffic sources. Far fewer focus on the offline impact their search marketing spend can have, often because proving the ROI by tying the two channels together has historically been difficult to do. The findings help to confirm what most multi-channel markets likely already suspect and struggle to prove: The offline impact of search marketing is grossly undervalued in any ROI calculation that does not include sophisticated attribution modeling. Retail marketing firm RevTrax recently published an interesting study on the impact of search marketing activities on … Continue reading
If the online sales numbers we are seeing from Comscore so far this holiday season are any indicator, we are on pace for a record breaking year. With a majority of online research and sales activity occurring in the search engines, Conductor analyzed 9,567 search terms in Searchlight, our enterprise SEO Platform across five popular holiday gift categories to determine the retailers best positioned to take America’s online dollars this season: Beauty Clothing Electronics Jewelry Toys The queries analyzed were high-traffic, purchase-centric terms and represent nearly 1.1 million searches in the US during the month of December. In total, more than 861,030 unique search results from Google, Yahoo and Bing were analyzed. Big winners include Amazon, Zappos, Overstock, and ebay. These retailers’ … Continue reading
Last week, Internet Retailer magazine released their annual Top 500 Online Retailer Guide. Widely considered the authoritative guide to the online retail industry, the guide includes detailed metrics about the retailers, from financials to web traffic to web site performance. Like last year, we are pleased to have provided Internet Retailer with each retailer’s ‘SEO Effectiveness’ score that appears on every retailer’s individual page in the Guide. There are definite challenges in measuring the SEO efficacy of an organization while external to the firm, yet we sought to provide a holistic measure of the effectiveness of each Retailer’s SEO efforts. Using a mix of internal and external tools and data sources, we measured the retailer’s commitment to SEO resources, tools and … Continue reading