Category Archives: Online User Behavior

Are you wasting money in your online marketing mix?


File this one away in the “in other news, the sun is still shining” department: it seems web surfers don’t pay attention to online advertising. The heading of the press release from a recently released Adweek Media/Harris Poll asks "Are Advertisers Wasting Their Money?" and points out that 63% of online adults say they ignore internet ads, the most out of all advertising mediums. Read More »

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