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- Organic Search Leads Traffic and Conversions Yet Trails in Budgets and Mindshare
If a Marketer from Mars landed on Earth today, read through the last 12 months of tech news, and was … Continue reading → - Conductor's Top 10 Posts for 2011
2011 has been both an exciting and tumultuous year in online search. From changing SERPs, to the focus on quality … Continue reading → - The Retailers Most Likely to Take America's Money Online in Holiday Season 2011
If the online sales numbers we are seeing from Comscore so far this holiday season are any indicator, we are … Continue reading → - [STUDY] The Long Tail of Search: Why The Fastest Path to More Traffic Might Not Be Where You Are Looking
The savvy search marketer understands that it is often significantly easier to move up in the search rankings for multiple … Continue reading →
- Organic Search Leads Traffic and Conversions Yet Trails in Budgets and Mindshare
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Category Archives: Searchlight
In the mid 1990’s New York city Mayor Rudolph Giuliani introduced a technology-based crime measurement system called CompStat. The system enabled Police leadership, for the first time, to discern crime trends and respond to crime fluctuations on a neighborhood-by-neighborhood basis rather than the limited incident-by-incident view they previously had. The system is credited with a 60% drop in major crime and has subsequently been adopted by major cities including Washington, DC, Los Angeles, Baltimore, and Philadelphia.. Interestingly, all that really sparked the change was the acquisition of information—trend insights into neighborhood crime patterns over time. In the 1999 interview, “Betting on Intelligence,” CompStat creator Jack Maple outlines the fundamental principles behind CompStat: Accurate, timely intelligence clearly communicated to all. A … Continue reading
Martin Alonso is the Lead Product Designer at Conductor, and helped develop Conductor Searchlight’s UX. In designing an application like Searchlight, user experience is of utmost importance. One of the main reasons why our customers come to us is because they struggle with the scale of managing portfolios of thousands of keywords. And this means, in our opinion, two things: Help the customer collect, analyze, secure and store huge amounts of data Help us to make sense of this data, make it available to us in an intuitive fashion, and help us leverage the power of a full SEO data set The second point, especially, can only be true with a solid User Experience that includes an easy-to-use, intuitive … Continue reading
So you have the top rankings for all your primary terms, but are the proper pages ranking? Often times in the early stages of SEO you basically throw mud against the wall to see what sticks and then continue to build your campaign from there. Performing preferred landing page (PLP) analysis will help you improve conversions and revenue, regardless of whether your pages improve in position or not. I remember a conversation I had with Conductor’s CEO Seth Besmertnik back in 2009; Seth questioned why I was so addicted to double listings and why I spent so much time trying to get two pages to rank for my top tier terms instead of a hyper-focus on my preferred landing page. … Continue reading
Some big news today. Conductor Searchlight has been helping some of the worlds largest brands gain increased SEO insight, continually show natural search ROI, improve search market share and maintain a competitive edge since our official launch last year. In that time we’ve added over 500 brands to Searchlight and developed lots of innovative features based on customer feedback including, LinkCenter, Analytics Integration through the SEO Cloud and Recommendations Dashboard. Our mission is on track to help companies grow SEO into a successful marketing channel and our customers have been instrumental in this process. With more new features scheduled for release this year, Searchlight requires a series of interface updates to make sure users continue receiving a rich and value added … Continue reading
A sneak peak at a study we will be publishing next month shows that three quarters of search marketers audit their pages significantly less than once a week. The reason that most of these professionals cite? Time and Scale. The burden on the SEO practitioner to optimize pages at the scale of millions, not hundreds has grown significantly, however resources are not seen nearly as fast an uptick. Our technology platform, Conductor Searchlight, is pioneering the automation of page auditing for enterprise SEO’s with the provision of accurate and actionable recommendations. Searchlight relieves the pressure on an SEO to conduct manual page and site reviews, and scales page auditing across limitless volumes of keywords. The result is that the SEO … Continue reading
SEO is somewhat unique as a technical occupation with the wide variety of activities the SEO professional performs. Unlike the computer programmer, for example, who essentially writes and tests code, the SEO is involved in data analysis, tweaking of code, relationship development for link building, education and evangelism, and often systems management to tune web servers and CMS’s. These activities are in addition to the everyday tasks such as on-page auditing, reporting etc that the SEO performs. Although the SEO is involved in a wide variety of activities not all tasks are created equal. If we segment the tasks into buckets by level of impact on search rankings, we find some such as link-building and content creation are high-impact while … Continue reading