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- Organic Search Leads Traffic and Conversions Yet Trails in Budgets and Mindshare
If a Marketer from Mars landed on Earth today, read through the last 12 months of tech news, and was … Continue reading → - Conductor's Top 10 Posts for 2011
2011 has been both an exciting and tumultuous year in online search. From changing SERPs, to the focus on quality … Continue reading → - The Retailers Most Likely to Take America's Money Online in Holiday Season 2011
If the online sales numbers we are seeing from Comscore so far this holiday season are any indicator, we are … Continue reading → - [STUDY] The Long Tail of Search: Why The Fastest Path to More Traffic Might Not Be Where You Are Looking
The savvy search marketer understands that it is often significantly easier to move up in the search rankings for multiple … Continue reading →
- Organic Search Leads Traffic and Conversions Yet Trails in Budgets and Mindshare
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Category Archives: SERP Volatility
With the speed that things change in the SEO industry, one year is like seven dog years in other industries. As the end of a year rapidly approaches, year-end retrospectives that examine the changes from many different angles abound —from changes in how SEO is perceived in the organization to how the practice of SEO is changing in light of 2012’s algo changes. A lot changed in the industry in 2012 but perhaps nowhere more than in the SERPs themselves. Given the extent of the changes in the SERPs and knowing that a picture is worth a thousand words, we mocked up the changes individually, showing a ‘Before’ and ‘After’ wherever possible, and also included a final mockup that encapsulates … Continue reading
Today Google announced the release of Your World, which adds more personalization and social filtering on your search results. Google has also made it easier to manage the level and depth of your personalization with Your World as well for those who prefer unfiltered results. Adding social signals to search engine result pages is nothing new. Bing has been doing this long before Google. With 2011 showing many months of lost market share to Bing, it is no surprise that they have identified a business need here. Check out this quick marketing video on the new functionality then read more to understand how this will impact the user and the search marketer. Here are some of the new functionality that … Continue reading
Last week we published a first look at Google’s Farmer/Panda update to see what effect it had on content farms. In Conductor Searchlight, our SEO platform, we analyzed more than 2,000 top ranking keywords for content farmer ehow and found an increase in volatility after the algorithm change, with 36% of keywords showing rank movement. Conductor Searchlight: We analyzed the same keyword set this week and found volatility had actually increased to 43%: Amazingly we are actually approaching the point where half of all keywords are shifting position from one week to the next. We’ll keep an eye on this trend going forward. Previous Recovery Wiped Out When we dig deeper into the rank movement, we see the unexpected recovery … Continue reading
Continued Volatility Shows Google Still Tweaking Algorithm This post was co-written by Nathan Safran and Assaf Karmon, a lead engineer on Conductor’s Searchlight platform. On February 24th Google announced an algorithm update designed to “find more high-quality sites in search”: Our goal is simple: to give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new content—both good and bad—comes online all the time. Dubbed the “Farmer Update” by Danny Sullivan at Search Engine Land, many considered the change to be specifically targeting low quality content farms. To gain a better understanding of how the change impacted the SERPs Conductor studied the search visibility for more than 2,000 top ranking … Continue reading
Bing Now Powering Yahoo: A data driven view into what has changed The search community was buzzing last week with the release of Google Instant – but a potential bigger change occurred the previous week as Microsoft and Yahoo finished up the transition to Bing officially powering Yahoo’s search results (in the US and Canada). Microsoft negotiated a ten year exclusive on Yahoo’s search technology so it may one day see the light of day again in one form or another, but for now it appears to be locked away in Steve Ballmer’s safe. While we’re kinda sad to know Yahoo’s search algorithm is no more, we were curious to see how much is really changing on the Search Engine Results … Continue reading