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- Organic Search Leads Traffic and Conversions Yet Trails in Budgets and Mindshare
If a Marketer from Mars landed on Earth today, read through the last 12 months of tech news, and was … Continue reading → - Conductor's Top 10 Posts for 2011
2011 has been both an exciting and tumultuous year in online search. From changing SERPs, to the focus on quality … Continue reading → - The Retailers Most Likely to Take America's Money Online in Holiday Season 2011
If the online sales numbers we are seeing from Comscore so far this holiday season are any indicator, we are … Continue reading → - [STUDY] The Long Tail of Search: Why The Fastest Path to More Traffic Might Not Be Where You Are Looking
The savvy search marketer understands that it is often significantly easier to move up in the search rankings for multiple … Continue reading →
- Organic Search Leads Traffic and Conversions Yet Trails in Budgets and Mindshare
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Category Archives: Social and SEO
If tech media coverage frequency were to serve as a barometer of the relative utility of the digital channels available to an inbound marketer, one could be forgiven for concluding that when it comes to search and social media, Search’s value pales in comparison to the much-covered Social Media. An analysis of ‘SEO’ vs. ‘social media’ coverage on the top two major tech blogs, while not the most scientific study ever done, shows that social media was covered 4x more frequently on Techcrunch and 58x more frequently on Mashable. This matters because, as any first year political science student knows, media coverage impacts public opinion. In this case, that means impacting Marketer’s organizational decision-making, such as budget and resource investment. … Continue reading
When you sit down and think about it, search engines today have not changed all that dramatically in terms of depth-of-insight compared to their early days. Google recently added the Knowledge Graph for a subset of queries; but at its core, the level of insight available to the searcher remains primarily the Web links on the SERP. Yet, Google is looking to change that. With the addition of the Knowledge Graph, Google has announced its intention to evolve from a ‘search engine’ to a ‘knowledge engine.’ Matt Cutts said as much at an industry conference late last year, explaining Google is so committed to this evolution they renamed Google’s ‘Search Quality’ team the ‘Knowledge Team.’ Although they have taken some … Continue reading
Our guest poster today: Erica Bell writes for Business.com Media, Inc. She is a content writer that focuses on topics such as online marketing, social media trends, and business development. SEO is dead…or at least some people seem to think so. SEO isn’t dead, it’s simply evolving. Search and social are becoming more integrated than ever before, and both arenas are becoming more visual. Google added authorship so a visual of an author can appear next to their article. Twitter acquired Vine, a video-sharing app and Facebook spends ample time refining the way users view photos on their site. (Editor’s note: Since the writing of this post, Facebook announced a redesign of profiles, making them much more visually-focused.) Marketing and … Continue reading
With the speed that things change in the SEO industry, one year is like seven dog years in other industries. As the end of a year rapidly approaches, year-end retrospectives that examine the changes from many different angles abound —from changes in how SEO is perceived in the organization to how the practice of SEO is changing in light of 2012’s algo changes. A lot changed in the industry in 2012 but perhaps nowhere more than in the SERPs themselves. Given the extent of the changes in the SERPs and knowing that a picture is worth a thousand words, we mocked up the changes individually, showing a ‘Before’ and ‘After’ wherever possible, and also included a final mockup that encapsulates … Continue reading
2012 has been an exciting and busy year, both in the search industry and here at Conductor. Panda updates are a regular occurrence these days, with Penguin forcing the industry conversation on quality into the spotlight. The SERPs got a facelift, kicking off the year with Search Plus Your World, and incorporating Google+ into many of their search offerings–transforming local places results while introducing the Knowledge Graph. Below, we’ve highlighted our 10 most popular SEO blog posts from 2012, featuring guest posters like Adam Dince (Head of Organic Search for Deluxe, E-Business), joint research with Search Engine Watch, and posts from our in-house SEO expert Brian McDowell, Director of Research Nathan Safran, and Conductor CEO Seth Besmertnik. We’re always looking … Continue reading
A study we recently did at Conductor found that search engines still have work to do when it comes to integrating social search results in the SERPs: 62% of respondents reported they do not want or gain benefit from social results mixed in with search results. In the same survey, we asked the 150 respondents about their social network login behavior when using a search engine. Specifically, we wanted to know the frequency users are logged-in to the search engine’s featured social network (Google and Google+; Bing and Facebook) when searching on the engine. The data showed that 61% of Google searchers are logged into a Google service when using the search engine, compared to 22% of Bing users. Here, … Continue reading