Category Archives: Time Savings in SEO

How to Save Time with SEO: Using Technology to Resolve the Task-Time Conflict

Posted by Nathan Safran on June 2, 2011

SEO is somewhat unique as a technical occupation with the wide variety of activities the SEO professional performs. Unlike the computer programmer, for example, who essentially writes and tests code, the SEO is involved in data analysis, tweaking of code, relationship development for link building, education and evangelism, and often systems management to tune web servers and CMS’s. These activities are in addition to the everyday tasks such as on-page auditing, reporting etc that the SEO performs. Although the SEO is involved in a wide variety of activities not all tasks are created equal. If we segment the tasks into buckets by level of impact on search rankings, we find some such as link-building and content creation are high-impact while … Continue reading →

The Sabotage of the SEO

Posted by Nathan Safran on May 11, 2011

How would you feel if you found out you were being sabotaged at work? When it comes to analysis of the SEO industry, plenty of fine organizations spend time and energy dissecting SEO budgeting, headcount and fulfillment of objectives.  Many more put a lot of energy into tactics, providing insight and thought leadership around the nuts and bolts of SEO. Far fewer talk about the day-to-day life of the SEO.  This includes questions like: how does an SEO’s day breakdown?  What do they spend time doing? How does that breakdown line up with what they actually want to be spending time on? These questions are important because sometimes the SEO needs to step back from the spreadsheets and analytics to … Continue reading →