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- Organic Search Leads Traffic and Conversions Yet Trails in Budgets and Mindshare
If a Marketer from Mars landed on Earth today, read through the last 12 months of tech news, and was … Continue reading → - Conductor's Top 10 Posts for 2011
2011 has been both an exciting and tumultuous year in online search. From changing SERPs, to the focus on quality … Continue reading → - The Retailers Most Likely to Take America's Money Online in Holiday Season 2011
If the online sales numbers we are seeing from Comscore so far this holiday season are any indicator, we are … Continue reading → - [STUDY] The Long Tail of Search: Why The Fastest Path to More Traffic Might Not Be Where You Are Looking
The savvy search marketer understands that it is often significantly easier to move up in the search rankings for multiple … Continue reading →
- Organic Search Leads Traffic and Conversions Yet Trails in Budgets and Mindshare
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The sophistication with which companies analyze their natural search visibility and the metrics they use to do so can vary widely up and down the spectrum. There is often little correlation between how sophisticated a company is in other areas of their online business and their level of sophistication when it comes to their natural search metrics. There are, however, definite benefits to becoming more savvy in how you look at your natural search programs. Visibility trends can inform strategy, competitive insight can impact a tactical approach, and gradual increases in your sophistication can start you down a road of looking at your SEO from a holistic perspective rather than a limited one-off view. If you’ve been considering becoming more … Continue reading
Miss our previous weeks of enterprise SEO reading? Be sure to catch up on previously featured SEO articles. Concepts Every B2B SEO Needs To Know In Today’s Internet Marketing Environment B2B SEO requires greater integration with multiple marketing specialties. Derek Edmond of KoMarketing Associates writes about the five concepts (and applicable supporting concepts) B2B search engine marketers should understand with regards to strategic marketing initiatives, and why they are important. Five reasons why B2B marketers need a coherent approach to digital content Content has always been important to B2B; the business audience mindset has been shifting and digital content is the new brochure. James Gurd explains the challenges for the B2B marketer in tapping into this digital information stream and … Continue reading
Miss our previous weeks of enterprise SEO reading? Be sure to catch up on last time’s previously featured SEO articles. Matt Cutts & Eric Talk About What Makes a Quality Site Matt Cutts and Eric Enge, two of the most important people in search right now, chat duplicate content, eCommerce, infographics, and more. An industry must-read. 10 Things You Must Do to Prepare Your Business for SEO Thinking of working with an agency, SEO professional, or even adopting SEO technology to build an SEO campaign? Be ready to adopt them into your marketing department with full all-access analytics pass for optimal results. Get your ducks in a row with this list by Greg Shuey at SEO.com. Compiling CIO … Continue reading
How you strategically approach your own unique search marketing landscape may be the first of many decisions you make on your search marketing journey but it is also the most important. A difference of inches when aiming the arrow can translate to feet downrange. SEOs often approach selecting target keywords with a strict “I’m-going-to-focus-on-the-keywords-with-the-highest-search-volume” mentality, while others favor a ‘flavor-of-the-day’ mindset and center on the keywords their CMO cares about most at the moment. An often overlooked strategy for keyword building is to focus on those in striking distance position—keywords ranking on page two of the search results. Moving striking distance keywords can be less challenging than those already on page one. And, keywords on page 2 are in prime … Continue reading
While many are on vacation this week, we’ve collected a list of must-read articles for the SEO professional. We hope you had a relaxing 4th of July! Infographic: Just How Interested is the World in SEO? Mashable featured an infographic by BlueCaribu today, featuring some aggregate statistics about searches on SEO. An interesting one: the United States ranks 4th among countries interested in SEO – behind India, Pakistan, and the Philippines. See the full infographic. You Know You're An Enterprise SEO If Ian Lurie shares insight into what it means to be an ‘enterprise SEO.’ It’s a humorous take on the many challenges, hidden benefits and frequent politicking felt by many SEOs at larger companies. If you find yourself … Continue reading
BusinessWeek recently reported that Facebook is working on vastly improving what has long been poor search functionality on their ubiquitous social network. The article suggests that even given the $15 billion dollars at stake in search advertising, Facebook will not dive headfirst into battling Google by indexing the web: Facebook is unlikely to go toe-to-toe with Google for algorithmic supremacy. While Google controls 67 percent of the search market in the U.S. and has sophisticated technology to track a trillion Web pages, Facebook employs few, if any, traditional search engineers, who typically have deep expertise in fields such as information retrieval and natural language processing. In the aftermath, fueled by the increased attention on Facebook with their recent IPO, the … Continue reading