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- Organic Search Leads Traffic and Conversions Yet Trails in Budgets and Mindshare
If a Marketer from Mars landed on Earth today, read through the last 12 months of tech news, and was … Continue reading → - Conductor's Top 10 Posts for 2011
2011 has been both an exciting and tumultuous year in online search. From changing SERPs, to the focus on quality … Continue reading → - The Retailers Most Likely to Take America's Money Online in Holiday Season 2011
If the online sales numbers we are seeing from Comscore so far this holiday season are any indicator, we are … Continue reading → - [STUDY] The Long Tail of Search: Why The Fastest Path to More Traffic Might Not Be Where You Are Looking
The savvy search marketer understands that it is often significantly easier to move up in the search rankings for multiple … Continue reading →
- Organic Search Leads Traffic and Conversions Yet Trails in Budgets and Mindshare
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Category Archives: Universal Search
Our guest blogger today: Daniel Vassiliou has been involved in SEO and internet promotion for over 12 years now. He is the CEO of Endurance SEO. You may contact Dan here via his website. Video SEO has been a buzzword in the online marketing world for some time now. People have been trying to figure out how to rank well within the video search engines ever since sites like Vimeo and YouTube started getting recognition for driving decent traffic and interactions for websites and brand names. While a video going viral on YouTube can skyrocket your business to the next level like it did for Dollar Shave Club, this is the exception rather than the rule for … Continue reading
When you sit down and think about it, search engines today have not changed all that dramatically in terms of depth-of-insight compared to their early days. Google recently added the Knowledge Graph for a subset of queries; but at its core, the level of insight available to the searcher remains primarily the Web links on the SERP. Yet, Google is looking to change that. With the addition of the Knowledge Graph, Google has announced its intention to evolve from a ‘search engine’ to a ‘knowledge engine.’ Matt Cutts said as much at an industry conference late last year, explaining Google is so committed to this evolution they renamed Google’s ‘Search Quality’ team the ‘Knowledge Team.’ Although they have taken some … Continue reading
Our guest poster today: Erica Bell writes for Business.com Media, Inc. She is a content writer that focuses on topics such as online marketing, social media trends, and business development. SEO is dead…or at least some people seem to think so. SEO isn’t dead, it’s simply evolving. Search and social are becoming more integrated than ever before, and both arenas are becoming more visual. Google added authorship so a visual of an author can appear next to their article. Twitter acquired Vine, a video-sharing app and Facebook spends ample time refining the way users view photos on their site. (Editor’s note: Since the writing of this post, Facebook announced a redesign of profiles, making them much more visually-focused.) Marketing and … Continue reading
With the speed that things change in the SEO industry, one year is like seven dog years in other industries. As the end of a year rapidly approaches, year-end retrospectives that examine the changes from many different angles abound —from changes in how SEO is perceived in the organization to how the practice of SEO is changing in light of 2012’s algo changes. A lot changed in the industry in 2012 but perhaps nowhere more than in the SERPs themselves. Given the extent of the changes in the SERPs and knowing that a picture is worth a thousand words, we mocked up the changes individually, showing a ‘Before’ and ‘After’ wherever possible, and also included a final mockup that encapsulates … Continue reading
As the SERPs have continuously evolved over the years, multi-media and social elements have gradually worked their way into the search listings. However, the two largest search engines, Google and Bing, have taken increasingly different approaches both in what they display and how they display it. Much has been written about the ‘what’—the divergent paths each have taken with social, with Bing partnering with Facebook and Twitter, and Google famously emphasizing their own social network. Yet, far less has been written about the ‘how’—the differing paths each have taken in how they each choose to present the growing cadre of information in their search engine results pages. In identifying this lack of perspective on the layout choices of the engines, … Continue reading
At lunch recently, a colleague excitedly told those seated around the table about a talk she was attending that evening. Internet and political activist Eli Pariser was participating in a debate, defending ideas from his book The Filter Bubble: What the Internet is Hiding From You. Curious about her excitement, I watched his TED talk and came away with a lot to think about. Pariser makes a broad argument about how the internet and technology in general is evolving to keep us in a self-perpetuating personal bubble of influence. He cites Amazon’s and Netflix’s recommendation engines as two of several examples of systems that create a continuous feedback loop and perpetuate our selection biases. Facebook’s news feed is another example … Continue reading