FAQ: Conductor Spotlight

What is Conductor Spotlight?

Conductor Spotlight is a digital publication brought to you by Conductor, focusing on organic marketing and the brands that do it well.

Here, you’ll consistently find fresh content from B2Cs, B2Bs, and agencies that excel at content and SEO (like American Family Insurance, Homes.com, Teach For America, Birchbox, Logitech, Fathom, Edmund Optics, and more).

Sometimes, you’ll see updates about Conductor and our Web Presence Management platform, Conductor Searchlight.

What is organic marketing?

Organic marketing, like all marketing, is all about ROI (return on investment, AKA cash money). What makes organic marketing special is that it focuses on creating quality digital content that gets found organically on search engines and social channels.

In other words, organic marketing gets brands noticed by virtue of quality content that search engines and customers really like, not because that content was promoted through advertising.

What does Conductor do?

We’re flattered you asked! Conductor is a technology company. Our enterprise software, Conductor Searchlight, helps brands and agencies earn more online ROI by providing content and SEO insights.

We’ve been around since 2010, and we’re headquartered in New York City.

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