Tag Archives: Keywords

Keyword Tool is an SEO’s Best Friend

Posted by Conductor on February 16, 2009

One of the most useful tools in the search marketer’s arsenal, Google’s Keyword Tool, not too long ago started reporting search volume data in number form instead of the ‘easy to glance at – but hard to justify to my boss’ bar graph they’d been showing before. It was huge. It still is. For way too long, Paid search and SEO have been run with a different set of metrics – with PPC being the ultimate direct response marketing and ‘natural’ SEO being an important, but less data-driven, marketing piece. SEO’s lack of standardized traffic volume numbers as opposed to paid’s easier reach into long tail keywords made it easy to justify a PPC dollar in, and a dollar out.

Wallet Friendly Sources for Keyword Inspiration

Posted by Conductor on January 7, 2009

Keywords set the stage for success or failure in search marketing. Remember, it’s not the keywords that you would use, it’s the keywords your customers would use. Here are some tips to help get in their head.