Tag Archives: paid inclusion

Yahoo recently announced the sun would be setting on their paid inclusion offerings, Search Submit Express and Search Submit Pro. While the concept of paid inclusion has been around for some time, Yahoo stood alone among the big 3 search engines for its paid inclusion solution. The practice of paid inclusion has certainly been met with some opposition. Many questioned how a search engine could be/remain unbiased if marketers are allowed to influence natural search listings by “purchasing” results. Yet, what many people failed to realize is that Yahoo never guaranteed higher rankings; they merely gave marketers more control over defining the content Yahoo crawled and displayed for their search listings. This control allowed marketers to more clearly structure and … Continue reading →