Tag Archives: SEO

A Month Later, Instant is Having No Impact on Searcher Behavior

Posted by Nathan Safran on November 1, 2010

Tweet It’s been just over a month since Google Instant rolled out and we published a first look a week in at its impact on searcher behavior.  A comparison of 880,000 visits from ten high traffic websites by search term … Continue reading →

What’s been the Impact of Google Instant on Searcher Behavior? So far Not Much.

Posted by Nathan Safran on September 20, 2010

Tweet Somebody stop the Google Instant SEO is dead/crippled/forever changed hysteria train, I’d like to get off. In the days following Google’s Instant announcement on September 8th the pronouncements in the tech press/blogosphere ranged from “SEO is dead” to the … Continue reading →

Is it Worth Optimizing for more than Google? You Bet it is. Now.

Posted by Nathan Safran on September 9, 2010

Tweet Bing Now Powering Yahoo: A data driven view into what has changed The search community was buzzing last week with the release of Google Instant – but a potential bigger change occurred the previous week as Microsoft and Yahoo … Continue reading →

SEO vs. PPC – Google Trends Style

Posted by Seth Besmertnik on August 28, 2010

When you have a little extra time on a Saturday afternoon, there is nothing like doing keyword wars in Google Trends. Something I’ve been thinking a lot about lately is the trend of CMO’s and marketing organizations thinking more about their SEO initiatives, relative to their paid efforts. Google trends has some interesting data about this topic. Continue reading →

How We Buy:
Search Engine to Site to Store

Posted by Nathan Safran on August 17, 2010

Tweet iProspect, Searchandise Commerce and Comscore recently published an eye-opening study titled The Value of Retail Search and Position.   A combination of survey based analysis and dynamic focus groups were used to track the purchase path shoppers take to research … Continue reading →