-
-
Follow Us On
-
-
Featured Posts
- Organic Search Leads Traffic and Conversions Yet Trails in Budgets and Mindshare
If a Marketer from Mars landed on Earth today, read through the last 12 months of tech news, and was … Continue reading → - Conductor's Top 10 Posts for 2011
2011 has been both an exciting and tumultuous year in online search. From changing SERPs, to the focus on quality … Continue reading → - The Retailers Most Likely to Take America's Money Online in Holiday Season 2011
If the online sales numbers we are seeing from Comscore so far this holiday season are any indicator, we are … Continue reading → - [STUDY] The Long Tail of Search: Why The Fastest Path to More Traffic Might Not Be Where You Are Looking
The savvy search marketer understands that it is often significantly easier to move up in the search rankings for multiple … Continue reading →
- Organic Search Leads Traffic and Conversions Yet Trails in Budgets and Mindshare
-
Categories
Tag Archives: SEO
It’s been just over a month since Google Instant rolled out and we published a first look a week in at its impact on searcher behavior. A comparison of 880,000 visits from ten high traffic websites by search term length the week prior to Instant against the week after showed virtually no change in search traffic distribution: We promised an update after a month, so here goes. We looked at search traffic for the same ten high traffic websites, expanding the view from one week pre and post Instant to two weeks pre and four weeks post. Keyword distribution data was analyzed as a percentage of the total negating the difference in periods analyzed. We analyzed 2.7 million visits over … Continue reading
Somebody stop the Google Instant SEO is dead/crippled/forever changed hysteria train, I’d like to get off. In the days following Google’s Instant announcement on September 8th the pronouncements in the tech press/blogosphere ranged from “SEO is dead” to the long tail is going to dominate to everything in between. In the hours after the announcement we posted some early thoughts on the fundamentals of Instant and the changes you can expect to see in the near term. With much of the conjecture about the impact Instant will have, both on the way we will search and on the SEO profession continuing in the week following the announcement, we crunched the data to see what impact, if any Instant was having … Continue reading
Bing Now Powering Yahoo: A data driven view into what has changed The search community was buzzing last week with the release of Google Instant – but a potential bigger change occurred the previous week as Microsoft and Yahoo finished up the transition to Bing officially powering Yahoo’s search results (in the US and Canada). Microsoft negotiated a ten year exclusive on Yahoo’s search technology so it may one day see the light of day again in one form or another, but for now it appears to be locked away in Steve Ballmer’s safe. While we’re kinda sad to know Yahoo’s search algorithm is no more, we were curious to see how much is really changing on the Search Engine Results … Continue reading
When you have a little extra time on a Saturday afternoon, there is nothing like doing keyword wars in Google Trends. Something I’ve been thinking a lot about lately is the trend of CMO’s and marketing organizations thinking more about their SEO initiatives, relative to their paid efforts. Google trends has some interesting data about this topic. Continue reading
iProspect, Searchandise Commerce and Comscore recently published an eye-opening study titled The Value of Retail Search and Position. A combination of survey based analysis and dynamic focus groups were used to track the purchase path shoppers take to research and buy electronics and computer products. From the study: “…Searchandise Commerce and iProspect wanted to more closely analyze the role of various search influences, and better understand if the basic tenets of search engine marketing – the value of premium positions within search results – held true for retail site search as well”. Although primarily concerned with understanding the impact on purchaser behavior of a product’s search position on a retail sites search results, the study is fairly comprehensive in analyzing … Continue reading
Last night, a contingent of Conductor-ites headed down to SEMPO NYC’s latest event, “Inside the Yahoo! and Microsoft Search Alliance,” to get the insider dish on the Yahoo-Microsoft merger. Continue reading