THE DAWN OF A NEW ERA
IN CONTENT MARKETING

Experience C3 2014

October 8-9, New York City

About

Meet the Innovators, the Influencers, and the World Changers.

We believe that the future marketing team breaks the silo between creativity and analysis. Rather than separate the search, social, content and analysis teams, we believe the most successful companies will pull their SEOs, analysts, and social managers together into one cohesive team.

We want to invite you join us at C³ 2014 to experience the dawn of a new era in search marketing. Register today to take advantage of Early Bird Pricing.

C³ 2014 will gather 1000 marketers from around the world to work together and share tactics, insight, and ideas in a collaborative environment. Join us as we pull industry leaders and marketing professionals together to change the face of digital marketing. 2013 attendees hailed from companies including:

2013 C3 Attendees

There are few conferences that offer the same, really laser-focused attention.

-- Stefan Pioso, Ancestry.com --

Why Attend

Experience Inbound, Evolved.

Global Community at C3 2014

Global Community

C³ gathers digital marketers from all over the world and from every industry under one roof. With 1000+ minutes of sessions, training, and networking, there will be plenty of opportunities to share stories and find ways to address your biggest challenges with other industry professionals. Learn from the best in their field with the knowledge to give you the tools you need and the vision to help your organization succeed for years to come.

Cutting Edge Topics at C3 2014

Cutting Edge Topics

C³ is where cutting-edge topics in search and digital marketing are discussed. Be one of the first to hear the latest digital marketing news, industry trends and hot topics. Get first-hand demonstrations and training on existing Conductor features and be the first to test-drive new Searchlight enhancements in our Innovation Lab.

Have Fun at C3 2014

Have Fun

The day is far from done when the sessions are over. Use the evening to mingle and network at our legendary Conductor Bash in the city that never sleeps. Last year the party rolled on late into the night with a DJ, drinks, food, a photobooth, vintage arcade games and more. Stay tuned to see what we have in store for this year! Extend your stay through the weekend and enjoy all that New York City has to offer.

A wonderful opportunity to network with a lot of other industry professionals.

-- Jeremiah Andrick, Logitech --

Agenda

We are excited to annouce the session lineup for C3 2014. To learn more about a session, click on the session title.

View Full C3 Agenda

DAY 1 – WEDNESDAY OCTOBER 8, 2014

Agency Searchlight Certification
Joe Taylor – Strategic Customer Success Manager, Conductor
Joe Laurino – Strategic Customer Success Manager, Conductor

Breakout Lab A

Basic Searchlight Certification
Maura Kelly – Strategic Customer Success Manager, Conductor
Chris Keelan – Customer Success Manager, Conductor

Breakout Lab B

Advanced Searchlight Certification
Chase Kreuter – Strategic Customer Success Manager, Conductor
Ryan Brazel – Strategic Customer Success Manager, Conductor

Breakout Lab C

Experiences: Welcome to the 7th Era of Marketing | Robert Rose – Chief Strategy Officer, Content Marketing World

General Session Stage

By the Numbers: The ROI of Earned Media | Robin Smith – Manager of Internet Marketing, Thermo Fischer Scientific

Breakout Lab A

Building a Global Center of Excellence | Antonio Espinoza – Director of Digital Marketing, Danaher

Breakout Lab B

Searchlight Series #1: Introduction to Searchlight | Chase Kreuter – Strategic Customer Success Manager, Conductor

Breakout Lab C

Power Hour: 50 Actionable SEO Tips & Tricks
Michael Tirone – Digital Marketing Search Strategist, R2Integrated
Pat Reinhart – Manager of SEO Services, Prime Visibility
Joe Taylor – Strategic Customer Success Manager, Conductor

General Session Stage

Playing the Long Game: Growing Your Business with Community | Mackenzie Fogelson – Founder & CEO, Mack Web

Breakout Lab A

Using Personas & Buyer’s Journeys to Get Your Buyer’s Attention | John Fernandez – Senior Director of Analytics & Operations, Jibe

Breakout Lab B

Special Session | Special Guest

Breakout Lab C

Customer Journey Officer – The New CMO | Michael Lazerow – CMO, Salesforce Marketing Cloud

General Session Stage

Driving Value Through Video | Michael Weissman – General Manager, Creator Platform, Vimeo

Breakout Lab A

The Real Story on Rich Snippets | Derrick Hicks – Senior Acquisition Marketing Manager, Bodybuilding.com

Breakout Lab B

Searchlight Series #2 – Special Feature Session
Stephen Kim – Product Manager, Conductor
Ren Lacerda – Senior SEO Strategist, Mediagistic

Breakout Lab C

DAY 2 – THURSDAY OCTOBER 9, 2014

Panel: Direct Sales Success
Charles Tran – SEO Manager, Under Armour
Carl Burckhardt – Director of Digital Marketing & Analytics, Virgin America
Stefan Pioso – Director of Search Marketing, Ancestry.com
Shobha Iyer – Marketing Manager, FedEx Services

General Session Stage

Revitalize, Refurbish or Rethink? Own Your Content Strategy.
Tom Gerace – CEO, Skyword
Adam Broitman – VP of Global Digital Marketing, Mastercard

Breakout Lab A

Best Practices in B2B Inbound Marketing | Mei He – Director of Inbound Marketing, NetSuite

Breakout Lab B

Searchlight Series #3 – Advanced Searchlight | Pat Kent – Manager of Sales Engineering, Conductor

Breakout Lab C

Agency Success Panel
Kara Alcamo – Director of Search Marketing, R2Integrated
Ray Rosti – Group VP of Search Marketing, Publicis Health Media
Jon Clark – Director of SEO, Razorfish
Joel Breen – VP Search & Performance Marketing, AMP Agency
Herdon Hasty – Director of SEO, iProspect

General Session Stage

Taking Control of Your Local Search Results | Sushma Tayur – Marketing Specialist Advisor, FedEx Services

Breakout Lab A

B2B Web Presence Marketing | Special Guest Speaker

Breakout Lab B

E-Commerce Web Presence Marketing | Special Guest Speaker

Breakout Lab C

Why Mobile, Why Now? | John Shehata – Executive Director of Search & Social Media, ABC News

General Session Stage

Building Custom Experiences with the Conductor API | Brian Pasch – CEO & Founder, PCG Consulting

Breakout Lab A

Building a Content Organization | Frank Pipolo – Director of Internet Strategy, Bisk Education

Breakout Lab B

Searchlight Series #4 – Special Feature Session
Vishal Berry – Product Manager, Conductor
Danwen Chen – Associate Product Manager, Conductor

Breakout Lab C

Building a Successful Holistic Search Strategy | Louis Cohen – SVP Head of Search, Affiliate Marketing & Lead Generation, Citi

General Session Stage

Building for SEO without a Dedicated Resource | Missi Carmen – VP of SEO, M&T Bank

Breakout Lab A

Creating Content, Conversations, and Community on a National Scale
Lauren Sanders – Senior Managing Director of Digital Engagement, Teach for America
Stacey Jaffe – Director of Social Media and Community, Teach for America

Breakout Lab B

The Emerging Content Marketing Workforce
Stephanie Leffler – CEO, CrowdSource
Narimen Noursalehi – Chief of Staff, Website/SEO, Overstock.com

Breakout Lab C


The conference has been great. I’ve been here a few times now and it just keeps getting better.

-- Rob Israch, Netsuite --

Speakers

Industry leaders sharing tactics and strategies.

This year we are excited to welcome special guest and best-selling author Seth Godin to the C³ stage, and keynote presentations from industry experts including Marketo CEO Phil Fernandez, Moz Founder Rand Fishkin, SEER Interactive Founder Wil Reynolds, Chief Strategist at Content Marketing Institute Robert Rose, and Conductor’s own CEO Seth Besmertnik.

Stay tuned as we continue to announce even more of our 2014 lineup in the coming weeks.

SETH GODIN
BEST SELLING AUTHOR
SETH BESMERTNIK
CEO & FOUNDER, CONDUCTOR
PHIL FERNANDEZ
CEO, MARKETO

 

RAND FISHKIN
FOUNDER, MOZ
WIL REYNOLDS
FOUNDER, SEER INTERACTIVE
ROBERT ROSE
CHIEF STRAT., CONTENT MARKETING INST

 

MICHAEL LAZEROW
CHIEF STRATEGY OFFICER, SALESFORCE
MACKENZIE FOGELSON
FOUNDER, MACK WEB
SETH DOTTERER
VP MARKETING, CONDUCTOR

 

MICHAEL WEISSMAN
Vimeo at C3 2014
JOHN SHEHATA
ABC at C3 2014
ADRIENNE RHODES
Fab.com at C3 2014
CHARLES TRAN
Under Armour at C3 2014
CARL BURCKHARDT
Virgin America at C3 2014
SUSHMA TAYUR
SUSHMA TAYUR
FedEx at C3 2014
ROBIN SMITH
Robin Smith at C3 2014
VISHAL BERRY
Conductor at C3 2014
CHASE KREUTER
Conductor at C3 2014
LAUREN SANDERS
Teach for America at C3 2014
KARA ALCAMO
KARA ALCAMO
R2integrated at C3 2014
FRANK PIPOLO
Bisk Education at C3 2014
MICHAEL TIRONE
R2integrated at C3 2014
STEPHEN KIM
Conductor at C3 2014
BRIAN PASCH
BRIAN PASCH
PCG Consulting at C3 2014
JOHN FERNANDEZ
Jibe at C3 2014
SHOBHA IYER
FedEx at C3 2014
STACEY JAFFE
Teach for America at C3 2014
MEI HE
MEI HE
Netsuite at C3 2014
LOU COHEN
LOU COHEN
Citi at C3 2014
PATRICK REINHART
Prime Visibility at C3 2014
TOM GERACE
Skyword at C3 2014
MISSI CARMEN
MISSI CARMEN
M&T Bank at C3 2014
ADAM BROITMAN
ADAM BROITMAN
Mastercard at C3 2014
STEFAN PIOSO
Ancestry.com at C3 2014
DERRICK HICKS
Bodybuilding.com at C3 2014
STEPHANIE LEFFLER
CrowdSource at C3 2014
DANWEN CHEN
Conductor at C3 2014
RAY ROSTI
Publicis Health Media at C3 2014
REN LACERDA
Mediagistic at C3 2014
PAT KENT
Conductor at C3 2014
JON CLARK
Razorfish at C3 2014
JOEL BREEN
AMP Agency at C3 2014
JOE TAYLOR
Mediagistic at C3 2014
ANTONIO ESPINOZA
Danaher at C3 2014
NARIMEN NOURSALEHI
Overstock at C3 2014

Congrats to my amazing @PrimeVisibility SEO team for their 2nd Agency Partnership Searchie Award!

-- Andrea LaSala Snyder, Prime Visibility --

Partner Ecosystem

Unique Opportunities. Maximum Exposure.

Each year some of the world’s leading marketing agencies, software solutions, and service providers bring their innovations to New York to help you succeed. The C³ Conductor partner ecosystem program is limited to a select few companies in complimentary service channels. Partners have their brand integrated into dedicated content, speaking opportunities, and a uniquely configured space that allows for maximum interaction with attendees.

Becoming a C³ Ecosystem Partner is a unique opportunity for your business. Get exposed to key search and digital marketing decision makers at the largest enterprise customer conference of its kind. Download the Partner Prospectus for more information about partnership opportunities, and e-mail Adele Coelho to inquire about joining the C³ Ecosystem.

Current and past sponsors include:

2014 C3 Partner Marketo2014 C3 Partner CMO.com2014 C3 Partner Skyword2014 C3 Partner Prime Visibility
2014 C3 Partner CrowdSource2014 C3 Partner Infographic Design Team2014 C3 Partner Adobe2014 C3 Partner Experiture
2014 C3 Partner WPromote2014 C3 Partner Search Engine Watch2014 C3 Partner SEMPO
2014 C3 Partner Inbound Writer2014 C3 Partner Kenshoo2014 C3 Partner iProspect2014 C3 Partner iAcquire2014 C3 Partner Marin Software

September 18: iOS 7 comes out.
September 19: Conductor C3 comes out.
Rest of week: Nothing important.

-- John Fernandez, Jibe --

Location

Pier 92 | The Heart of Midtown Manhattan.

C3 2014 at Pier 92

Pier 92

711 12th Ave, New York, NY 10019 | www.piers9294.com

Pier 92 is one of New York City’s premier event spaces, with over 75,000 square feet of space in a prime location. It is home to The Armory Show, Architectural Digest Home Design Show, The Pier Antiques Show and numerous fashion shows during New York Fashion Week.

Sitting on the banks of the Hudson River and offering stunning views of both New Jersey and New York City skylines, visitors are just steps away from Times Square, the Theater District, Central Park, and Pennsylvania Station. Pier 92 is easily accessible by taxi or car, and is located near the A, C, and E subway lines as well as the M50 and M11 buses.

Staying in New York City

Yotel New York for C3 2014

Yotel New York

Yotel is anything but boring. With automated check-in and check-out, a robotic bag check, free wi-fi, monsoon showers, and flat screen tvs, this will make your trip to New York one to remember.

Empire Hotel for C3 2014

Empire Hotel

An iconic New York hotel, you’ll stay in luxury during your visit. Empire’s 423 luxury hotel rooms and suites have access to the rooftop bar, pool, free wi-fi internet, fitness center, and even an overnight shoe shine service. Please contact Nicole Agnello at 646-289-8644 for current discount room information.

Holiday Inn for C3 2014

Holiday Inn 57th Street

Conveniently located near numerous famous New York attractions, the Holiday Inn has free wi-fi and fitness center on-site.

If you need help finding accomodation, please reach out to c3@conductor.com and we would be happy to provide recommendations.

Getting Around

Uber

Conductor is happy to announce that we have partnered with Uber Transportation to help you get around Manhattan in style. Uber allows riders to request a car, get accurate pricing and up-to-the-minute arrival estimates all from their app.

Through our partnership with Uber, we are able to offer attendees free rides for all new Uber riders (up to $25) that attend the event. To ensure that every guest can take advance of their discounted transportation, there are 10% off ride coupons available for existing customers as well.

Great time at #c3ny! Time to take this knowledge home and rock some SEO faces off! Thanks @conductor.

-- Brian Crum, Collective Bias --

FAQ

C³ gathers digital marketers from all over the world to discuss cutting-edge topics in search and digital marketing. With 1500+ minutes of sessions, training, and networking, there will be plenty of opportunities to share stories and find ways to address your biggest challenges with other industry professionals. Gain the tools and vision you need to help your organization succeed for years to come.

But the fun doesn’t stop there – use the evening to mingle and network at our legendary Conductor Bash; last year the party rolled on late into the night with a DJ, drinks, food, a photobooth, vintage arcade games and more.

Discount registration is currently available for customers and non-customers before the event – see the Register section for more details. Full price registration is $1649.
Included in the regular C³ pass are 2 full days of sessions, networking, keynotes and demos, plus all food, drinks and entertainment. The One Day C³ pass is good for the events, meals and entertainment on October 8th only.
C³ always sells out in advance, so unfortunately we are not able to accommodate in-person registrations the day of C³.
Your C³ experience is paramount to us, and we’d be happy to transfer your ticket to a colleague.
A limited number of press passes are available – please contact Kristine Boise for more information.
Unfortunately all speaking positions for C3 2014 are filled. We’d love to chat with you about speaking positions for next year. Send a short bio and abstract to Kristine Boise to be considered.
We are always looking for great partners to feature at our event. Contact Adele Coelho for more information.
New York City is accessible from John F Kennedy airport, LaGuardia airport, and Newark airport. Visit the NJ/NY Port Authority website to learn more about travel between the airports and Manhattan.
Broadway shows, elegant dining, street performers, rock concerts – you name it! Times Square is bustling with activity 24 hours a day. No matter where you are, you are just steps from mass transit, food, shopping and more.
Yes – we have a limited number of room blocks at Yotel New York, the Empire Hotel, and the Holiday Inn 57th Street. Visit the Location Page to learn more.
October in New York City has an average high temperature of 63°F and a low of 47°F. It’s usually crisp and pleasant during the day, but bring a jacket for after the sun goes down.
Feel free to e-mail any additional questions to c3@condutor.com.

Register

Secure Your Spot at This Year’s Conference.

If you have any questions please e-mail c3@conductor.com and we’ll be happy to help.

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