Agenda

We are excited to annouce the session lineup for C3 2014. To learn more about a session, click on the session title.

View Full C3 Agenda

DAY 1 – WEDNESDAY OCTOBER 8, 2014

Agency Searchlight Certification
Joe Taylor – Strategic Customer Success Manager, Conductor
Joe Laurino – Strategic Customer Success Manager, Conductor

Breakout Lab A

Basic Searchlight Certification
Maura Kelly – Strategic Customer Success Manager, Conductor
Chris Keelan – Customer Success Manager, Conductor

Breakout Lab B

Advanced Searchlight Certification
Chase Kreuter – Strategic Customer Success Manager, Conductor
Ryan Brazel – Strategic Customer Success Manager, Conductor

Breakout Lab C

Experiences: Welcome to the 7th Era of Marketing | Robert Rose – Chief Strategy Officer, Content Marketing World

General Session Stage

By the Numbers: The ROI of Earned Media | Robin Smith – Manager of Internet Marketing, Thermo Fischer Scientific

Breakout Lab A

Building a Global Center of Excellence | Antonio Espinoza – Director of Digital Marketing, Danaher

Breakout Lab B

Searchlight Series #1: Introduction to Searchlight | Chase Kreuter – Strategic Customer Success Manager, Conductor

Breakout Lab C

Power Hour: 50 Actionable SEO Tips & Tricks
Michael Tirone – Digital Marketing Search Strategist, R2Integrated
Pat Reinhart – Manager of SEO Services, Prime Visibility
Joe Taylor – Strategic Customer Success Manager, Conductor

General Session Stage

Playing the Long Game: Growing Your Business with Community | Mackenzie Fogelson – Founder & CEO, Mack Web

Breakout Lab A

Using Personas & Buyer’s Journeys to Get Your Buyer’s Attention | John Fernandez – Senior Director of Analytics & Operations, Jibe

Breakout Lab B

Special Session | Special Guest

Breakout Lab C

Customer Journey Officer – The New CMO | Michael Lazerow – CMO, Salesforce Marketing Cloud

General Session Stage

Driving Value Through Video | Michael Weissman – General Manager, Creator Platform, Vimeo

Breakout Lab A

The Real Story on Rich Snippets | Derrick Hicks – Senior Acquisition Marketing Manager, Bodybuilding.com

Breakout Lab B

Searchlight Series #2 – Special Feature Session
Stephen Kim – Product Manager, Conductor
Ren Lacerda – Senior SEO Strategist, Mediagistic

Breakout Lab C

DAY 2 – THURSDAY OCTOBER 9, 2014

Panel: Direct Sales Success
Charles Tran – SEO Manager, Under Armour
Carl Burckhardt – Director of Digital Marketing & Analytics, Virgin America
Stefan Pioso – Director of Search Marketing, Ancestry.com
Shobha Iyer – Marketing Manager, FedEx Services

General Session Stage

Revitalize, Refurbish or Rethink? Own Your Content Strategy.
Tom Gerace – CEO, Skyword
Adam Broitman – VP of Global Digital Marketing, Mastercard

Breakout Lab A

Best Practices in B2B Inbound Marketing | Mei He – Director of Inbound Marketing, NetSuite

Breakout Lab B

Searchlight Series #3 – Advanced Searchlight | Pat Kent – Manager of Sales Engineering, Conductor

Breakout Lab C

Agency Success Panel
Kara Alcamo – Director of Search Marketing, R2Integrated
Ray Rosti – Group VP of Search Marketing, Publicis Health Media
Jon Clark – Director of SEO, Razorfish
Joel Breen – VP Search & Performance Marketing, AMP Agency
Herdon Hasty – Director of SEO, iProspect

General Session Stage

Taking Control of Your Local Search Results | Sushma Tayur – Marketing Specialist Advisor, FedEx Services

Breakout Lab A

B2B Web Presence Marketing | Special Guest Speaker

Breakout Lab B

E-Commerce Web Presence Marketing | Special Guest Speaker

Breakout Lab C

Why Mobile, Why Now? | John Shehata – Executive Director of Search & Social Media, ABC News

General Session Stage

Building Custom Experiences with the Conductor API | Brian Pasch – CEO & Founder, PCG Consulting

Breakout Lab A

Building a Content Organization | Frank Pipolo – Director of Internet Strategy, Bisk Education

Breakout Lab B

Searchlight Series #4 – Special Feature Session
Vishal Berry – Product Manager, Conductor
Danwen Chen – Associate Product Manager, Conductor

Breakout Lab C

Building a Successful Holistic Search Strategy | Louis Cohen – SVP Head of Search, Affiliate Marketing & Lead Generation, Citi

General Session Stage

Building for SEO without a Dedicated Resource | Missi Carmen – VP of SEO, M&T Bank

Breakout Lab A

Creating Content, Conversations, and Community on a National Scale
Lauren Sanders – Senior Managing Director of Digital Engagement, Teach for America
Stacey Jaffe – Director of Social Media and Community, Teach for America

Breakout Lab B

The Emerging Content Marketing Workforce
Stephanie Leffler – CEO, CrowdSource
Narimen Noursalehi – Chief of Staff, Website/SEO, Overstock.com

Breakout Lab C


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