Managing a Powerful Digital Presence

The Conductor and Citi Partnership.

Louis Cohen, Head of Search, Affiliate Marketing & Lead Generation, Citi

"Your digital presence today is probably the most important thing you manage. Having that organic presence managed well is not easy… It gives you real advantage in the marketplace to have a platform as powerful as Conductor Searchlight in your arsenal."

About Citi

Citi is a leading global bank with a presence in over 160 countries with over 200 million customers.

Video Transcript

My name is Lou Cohen. I'm Senior Vice President and Head of Search Affiliate Marketing and Lead Generation for all of the US consumer business at Citi.

Citi has a rich history of being part of the financial services world for over 200 years. For Citi, search has been a vital component of our acquisition and branding strategy. From the paid side of things, we really look to acquire accounts at a meaningful efficient cost per acquisition. On the organic side, we manage our digital presence.

We're seeing Conductor as a way for all of the different people in our marketing department to have influence on our organic presence in search.

We set up reporting dashboards for each of the different people that work on specific products or parts of the branding. These onsite marketers are leveraging dashboards that are customized specifically for the businesses that they touch. We can leverage their insights directly through Conductor to the SEO channel manager who can work with our agency to make the changes rapidly.

Your digital presence today is probably the most important thing you manage. Having that organic presence managed well is not easy.

Having a partner like Conductor and a platform like Conductor Searchlight makes a world of difference. It gives you a real advantage in the marketplace to have a platform as strong and as powerful as Conductor Searchlight in your arsenal.