All Star Directories partnered with Conductor to automate reporting and tracking activities and generate on-page optimization roadmaps using Conductor Searchlight®, the most widely adopted enterprise SaaS SEO technology solution.  By using Searchlight, All Star was able to significantly increase the percentage of optimization per page, reduce their time spend on on-page optimization by 80% and increase the primary keywords by more than 500%.

Overview

All Star Directories is a leader in the education lead generation industry, managing a dozen vertically-oriented websites dedicated to pairing millions of prospective students with higher-education opportunities.  As one of Inc. magazine’s 5,000 fastest growing companies four years running, All Star Directories recognizes the importance of natural search visibility in attracting directed search engine inquiries and the resultant high quality leads.  SEO has always been a core pillar of All Star’s business and Conductor’s Searchlight has helped to advance them to the next level in natural search visibility.

The efficiencies in our SEO workflow Searchlight has provided us has dramatically increased our website's on-page optimization coverage and our ability to scale our keywords

-Marston Gould, VP of Marketing

Time Savings

SEO has traditionally been a time consuming, labor intensive endeavor that has lagged behind other online marketing disciplines when it comes to technology maturity.  A recent Conductor study showed SEO professionals are forced to spend up to 40% of their time on operational tasks such as rank tracking and reporting instead of spending time on high-impact revenue producing activities.

80% Reduction in Time Spent Optimizing On-Page Elements

Searchlight enabled efficiencies throughout All Star Directories SEO operational and reporting workflow, starting with the identification and optimization of on-page elements.  Previous to Searchlight, All Star Directories dedicated a resource five days per week to manually identify and optimize on-page elements to increase their natural search visibility.  Searchlight’s automated, timely reporting of on-page elements on a page by page basis gave All Star Directories an SEO roadmap to follow, and enabled an 80% reduction in time spent on this task, from five days per week to just one.

100% Reduction in Time Spent Reporting and Rank Tracking

Reporting and tracking, an integral part of effective SEO management, was a manual and time consuming process for All Star Directories prior to obtaining Searchlight.  All Star Directories spent at least eight hours per week tracking rank, reporting on the competitive search landscape and gaining insight into the effectiveness of their own on-page optimization efforts.  Searchlight completely automated the reporting and tracking process, enabling All Star Directories to spend virtually no time on these activities--a 100% reduction in effort.  Thanks to Searchlight’s automated reporting functionality, All Star Directories was able to gain a full day each week to devote to direct revenue producing SEO activities.

Summary

Natural search has always been a core customer acquisition channel for All Star Directories, and they have continuously focused on increasing their SEO sophistication and toolset maturity.  All Star Directories turned to the Conductor Searchlight SEO platform to gain efficiencies in their SEO processes and enhance the effectiveness of their SEO efforts.  All Star significantly reduced their time-spend on on-page optimization activities, while at the same time increasing the percentage of optimization per page. They reclaimed a full workday each week in time spent on reporting and tracking activities that is now dedicated to more valuable revenue generating SEO activities.  Searchlight enabled All Star Directories to vastly increase their online reach by scaling keyword discovery related to their most active site by more than 500%.