Backlinks: Safe Building Techniques

What are Backlinks?

Backlinks are hyperlinks from external web pages linked to a page on your site. These links give incremental value to your web authority. Even though high-quality links are one of the best ranking factors used by Google, spammy link-building can also be a way to get your website de-indexed.

Google’s algorithms are now devaluing black hat link-building. Google would prefer to give value to websites that deserve it through well-written and informative content. This is why your goal should be to get highly trusted backlinks on a consistent basis. 

Searchlight‘s LinkCenter aggregates data about your — and your competitors’ — backlink profiles.

What are some ways you can safely build backlinks in 2016?

1. Build a Social Community

Build a community of people that will trust you with the information you provide.

Social Media is the first and obvious way to build a community. When someone makes the conscious choice to link or follow your page, they are going to organically see your posts. They will be more inclined to share this post than a sponsored post that they randomly come across. The information still has to be relative but, through Facebook’s organic targeting of posts, it’s beginning to get easier to see organic social results.

Personally contacting influencers in the industry is also a great way to build a community. Direct messaging on LinkedIn can yield great results, because they’ll get a notification to their email as well as to the app on their phone.

Social media outreach does not have to be the only choice. An email list of users that have shared your posts in the past can have a high conversion rate. This would take longer to build up, but, with this method, your content will definitely get shared and posted on other sites at a greater frequency.

2. Infographics

Do you have any great information that can be turned into a visually appealing infographic? If your answer is yes, then this tactic should be at the top of your list.

Build a great infographic and give it to your contacts as content that they can put on their own sites. Blog owners are always looking for easily sharable content to give them traffic. Giving them a large part of a page, where all they have to write is a few hundred words, can easily motivate them to share your work.

In addition you can reach out to new blogs in your industry and email them with your infographic. Then you can take the ones that replied or shared your content and add them to your social community.

3. Bookmark Your Work

The first part of a content marketer’s job is to create content. The second would be getting it into the right channels.

There are key bookmarking websites that you can submit to that can give you great links and value.


  • Reddit: Not every link gives value, but it seems like if it gets enough upvotes and traffic to the post, the link is recognized by Majestic/Moz. Initially they are No Follows.
  • StumbleUpon: Tag your site with a StumbleUpon bookmark and it can easily garner traffic through users bouncing through websites. The greater the share, the greater the chances of it being linked to.
  • Both great sites with an upvote system to get you traffic and links.
  • LinkedIn Pulse/Groups: Groups have their own social ecosystem. And although they are no follow links, the shares that come from them can boost site authority.

Again, a lot of these channels don’t give you direct links but can give you additional avenues for links. The greater number of people you reach through them, the more backlinks your content will have.


Sites not only have to be creative about building links, but also have to be creative about building high quality links along with creating great content. Add patience and time, and these techniques will help build your brand and your community.