Natural Search Trends of the Fortune 500: Q4 / 2009

Abstract:

The ongoing research project from Conductor, Inc. is the first to systematically track the Fortune 500 brands’ natural search effectiveness over time. The Q4 study analyzes 4.1 million paid keywords, examines the paid/natural visibility correlation, and investigates the effect of more specific ‘long tail’ searches for these brands.

Key Takeaways include:

  • Only 2% of the domains (not companies) surveyed showed a significant number of their terms in the top results.
  • The ‘Accommodation and Food Services’ industry was the most visible of industries, yet still only averaged page five in search engine results.
  • More than half of Fortune 500 companies had almost no search engine visibility, with their targeted keywords not ranking in the top 100 search results.
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