Conductor’s latest research into the productivity of natural search professionals found SEOs are missing out on significant opportunities to drive qualified natural search traffic, that their competition may be leveraging, by not auditing their web pages as frequently or as thoroughly as they should be.
The second study in the Unoptimized SEO series, The Unoptimized SEO: How SEOs are Missing Out on Natural Search Traffic by Neglecting On-Page Auditing examines attitudes and behaviors of SEO professionals toward on-page auditing, and analyzes how technology impacts its practice.
- Auditing Frequency Mismatch: The majority of SEOs believe they are auditing frequently enough to ensure optimal page visibility. However, 4 out of 5 web pages change at least once a week while the majority of SEOs audit less than twice a month.
- SEOs Overwhelmingly Find Value in Technology: SEOs state technology would enhance their on-page auditing efforts. 87% report they would be more effective at on-page auditing with automation technology.
- Dedicated Resources Needed: Up to four full time resources are needed to manually audit 500 pages, while an SEO platform does it automatically with no additional resources required, no matter how many pages are being audited.