Marketer FAQs

Let us answer any questions you have. If the information below doesn't answer your questions call us at 1-888-9CONDUCT or contact us.

How can Conductor help me as an advertiser?

Conductor works with you to focus link authority with high-quality, topically relevant links from our community of pre-approved content publishers. The end result is efficient, quality link building while maintaining high levels of relevance across your website, the keyword used in the anchor text of the link, and finally the publisher's content and target audience.

What makes ads from Conductor special?

Every Conductor ad is search-friendly, meaning that it works behind the scenes to positively impact your rankings in search engines like Google and Yahoo. The link acts as a signal to search engines, helping strengthen your position as a provider of products or services relevant to the content of the page the link appears on. For example, a site with content about coffee makers, which then links to a manufacturer of coffee makers, helps reinforce and confirm that the manufacturer's site is indeed about coffee makers. This association is taken into account when search engine users look for providers of coffee makers - the manufacturer's site is now more likely to appear.

Can my business advertise with Conductor?

We evaluate each advertiser from a variety of angles before working with them. Specific rejection criteria include:

• Businesses operating websites that contain, promote, or link directly to certain types of content.. This includes but is not limited to: adult content, illegal drugs, gambling or any other content that is illegal, promotes illegal activity or infringes on the legal rights of others.
• Age of site.
• Deceptive techniques targeted at fooling users or search engines.
• Affiliates and lead generators providing little or no unique value beyond the products and services they work to promote.
• Insufficient presence in organic search results.
• Insufficient level of naturally acquired link authority.
• Sites that monetize content via displaying online advertising.

The ideal Conductor advertiser is one that:

• Offers high-quality products or services.
• Has an established website with indexed pages, a strong level of naturally acquired link authority, and strong on-site optimization.
• Appears within organic search results for key terms that are core to their business.

If you fulfill the above requirements and are interested in knowing more about our service, please Submit Your Website for Review.

Can I acquire links with any publisher Conductor is partnered with?

No. Our business does not facilitate or endorse free-for-all link building. Instead, we work with you and suggest publishers that both develop content relevant to your business and have audiences overlapping with your target customers. It's an arrangement where everybody wins, users included.

How much does advertising with Conductor cost?

We work with our publishers to develop pricing plans for each page of their site based upon quality of content, audience metrics, authority, ad placement, and demand. Advertisers are responsible for this amount on a per-link basis. Fees for most professional services our team provides are included in this rate. This includes goal setting, keyword research, website analysis, and ongoing campaign reporting. Pricing for additional professional services is handled on a per-advertiser basis. An important note is that Conductor is not performance-based, meaning advertisers are only responsible for fixed term pricing. Pricing does not vary based upon clicks, impressions or campaign success.

Can I advertise with Conductor and also earn revenue by becoming a publisher?

No. Our publishers are limited to businesses 100% focused on the development of content. Our advertisers promote their products and services alongside this content. Any overlap between publishers and advertisers would conflict with these guidelines.

How does Conductor enforce its quality and anti-spam guidelines?

All publishers and advertisers are reviewed for policy compliance before being accepted into our program. Continual random monitoring ensures continued compliance. Sites found not to be in compliance are immediately suspended pending further investigation.

Does Conductor guarantee to have publishers relevant to my business?

No. As with any economy, Conductor sometimes suffers from imbalances in supply and demand. However, this does not mean our quality guidelines and dedication to relevance no longer apply. We temporarily redirect resources towards identifying suitable publisher candidates and begin processes for review, acceptance into the program, and publisher setup.

Should I be concerned with my site's PageRank?

Not really. The importance of a high PageRank score has diminished over time as Google and other engines work to diversify their ranking algorithms. In fact, many search queries return results with no correlation to PageRank score. Our advice is to focus on quality - including your own content and the sites linking to your site. A website with great content that's linked to from other high-quality, relevant sites will improve organic search visibility. But even more important, it will attract customers and generate sales.

What can I do on my website to make my Conductor campaign more effective?

We work with each advertiser and identify strategies for improving on-site optimization in efforts to maximize the value of their Conductor campaign. Pre-campaign work includes identifying landing pages, working towards basic keyword optimization and confirming its inclusion in each engine's index. Our work continues after each link is placed, reviewing your site and making on-site optimization suggestions as part of a monthly campaign review process.

What makes Conductor an optimal solution for managed link building?

1. We work one-on-one with advertisers to select publishers with relevant content and intersecting target audiences. Ongoing periodic review ensures relevancy is not affected by content updates or other site changes.
2. Each advertiser and publisher we work with is initially screened and proactively monitored for any evidence of active involvement in:
   
   1. Operating websites that contain, promote, or link directly to certain types of content. This includes but is not limited to pornography, illegal drugs, gambling or any other content that is illegal, promotes illegal activity or infringes on the legal rights of others.
   2. Operating MFA (Made For Ads) and LCPC (Low Cost Per Click) sites.
   3. Deceptive techniques. This includes content manipulation, hidden link pages, association with link farms, cloaking or other conditional redirects, phishing, hosting of malware, reciprocal link schemes or anything else you wouldn't want your mother to know about.
3. Our relationships with businesses found using the above techniques are immediately suspended to allow time for a deeper investigation into suspected activity. If confirmed, such relationships are terminated. There is no process for re-inclusion.
4. Our community of publishers is limited to businesses whose primary objective is the development of industry-specific content. Companies involved in selling products or services are not admitted into our publisher program.
5. Our advertisers are limited to businesses whose primary objectives are offering products and services. Affiliate marketers and lead generation companies must demonstrate extended value beyond the products and services they promote before becoming a Conductor advertiser.
6. Advertisers are limited to only optimizing terms for which their site already appears for in organic search results. This provides third-party subjectivity as to whether the advertiser is truly relevant to the particular term.

Can I use any keywords with Conductor?

No. Our quality team works with you to understand your business and then evaluates your website and current traction in organic search results. We then identify combinations of keywords and target pages qualified for use in a Conductor campaign. For example, the keyword "laptop computer" would only be acceptable on a link pointing to the website's laptops page. We also provide you with details on search traffic that you can use to form educated, ROI-sensitive decisions.

I already have a keyword list that I'm using for my paid search campaign; can I also use this with Conductor?

Terms being targeted in paid search can definitely help with the keyword selection process mentioned above. We will work with you to identify eligible terms and provide guidance on how to maximize search presence and increase conversions.

How do I measure ROI with Conductor?

We work with you during campaign planning to set measurable goals and solid strategies for demonstrating performance and ROI. By marrying your traffic logs with Conductor spend, we can provide reporting across various metrics, including effective CPC, traffic from search referrals, conversion rates for such traffic, sales-to-spend ratios and CPAs. This level of reporting is especially important to decision makers when paired with paid search performance reporting, thus demonstrating the value and return of overall search efforts.

Will Conductor work with the agency responsible for managing my company's search marketing?

Yes. We currently work with a variety of agencies and believe it is important to have a unified strategy when managing search.

Is Conductor a replacement for paid search?

No. Industry research shows dramatic increases in conversion rates and traffic when companies operate holistic search campaigns across both organic and paid search.

How will my campaign be reported?

Ongoing measurement and reporting is essential to any advertising campaign. Our standard level of reporting provides intelligence on changes in rankings for targeted terms and tracks a control group of search terms relevant to your website but not being used in a Conductor campaign. This positions advertisers to discern whether improvements in rankings are attributed to their Conductor campaign or other on-site optimization changes.

What is the guarantee that my site will move up in search?

Unfortunately there isn't one. Conductor does not chase search algorithms looking for the fastest way to achieve rankings. Nor do we manufacture authority by placing links in mass quantities. Our focus is on long-term, sustainable strategies that connect your website with leading content publishers in your industry. The result is a stronger connection with your target audience by focusing link authority on the terms and relevant pages within your website, thus enabling them to be easily found in organic search.

What is the commitment when working with Conductor?

Advertisers are required to commit to renewals in a minimum of twelve-month increments. This is required to allow the link building efforts to mature, to offset the time and effort of our quality and placement teams, and to ensure access to the most premium publishers.

How can I submit my site for review?

Please Submit Your Website for Review. A representative from Conductor will notify you within 72 hours of the status of your request. Given the level of analysis required, reviews of advertiser sites may take up to ten business days.