Our work with marketers is subject to intense quality inspections to help guarantee our network is not used to manufacture link authority.

Our work is limited to only those websites that:

• Offer high-quality products or services.
• Have an established website with indexed pages, an acceptable level of naturally acquired link authority and strong on-site optimization.
• Demonstrate web credibility.
• Appear within organic search results for key terms that are core to their business.

Sites accepted into the program must be owned and operated by businesses 100% dedicated to the development of products or services. We expressly do not allow publishers to use other publishers' links within our network, regardless of their affiliation with the Conductor publisher program.

Each marketer is then subject to a variety of quality reviews before being accepted into the program. Websites that contain, promote or link directly to banned content are rejected without consideration. This includes but is not limited to adult content, illegal drugs, gambling or any other content that is illegal, promotes illegal activity or infringes on the legal rights of others.

Other rejection criteria include any evidence of:

• Websites focused on monetizing content with online advertising.
• Websites in languages other than English.
• Deceptive techniques targeted at fooling users or search engines.
• Excessive duplication of content.
• Low quality, infrequently updated, poorly organized or unoriginal content.
• Websites hosted on a sub-domain of a domain they themselves do not own.
• Disproportionate advertising to content ratios.
• Low levels of authority or recognition across target audiences.
• Excessive outbound link associations to topically irrelevant websites.

Link Evaluation