February 6, 2014
The SEO industry has been all aflutter over the last few weeks, ever since Matt Cutts stated that guest blogging is dead. Now, I hate to climb on the parse-Matt-Cutts’s-every-word bandwagon but in this instance I think there is value in taking a closer look at the progression of thinking in Cutts’s post so as to derive where we might position guest posting as a strategy.
February 4, 2014
Starting with the hypothesis that the extent to which an organization has executive buy-in correlates closely with their success in the search listings, Conductor's Director of Research Nathan Safran tests that hypothesis and traces what downstream factors ultimately lead to success.
January 27, 2014
Conductor released a study that analyzed the ten blue links at Google showing 34% show rich media, nine organic listings and nine search ads.
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January 10, 2014
Imagine that you are the person at Microsoft responsible for Bing’s success and are tasked with moving the needle on market share. It seems to me you’d have three basic strategic options: out-feature the competition, develop the brand and go on the attack.
December 16, 2013
To help online retailers navigate SEO challenges and spot new opportunities, Conductor's Nathan Safran lists four significant ways search has changed over the last year that affects digital retail strategy.