News

Leveraging Natural Search

hjackson — Sun, 07 Mar 2010 21:47:02 -0500

Since there are now so many different ways for people get to websites, natural search has become increasingly difficult over the past few years. Seth Besmertnik, the CEO of Conductor, talked about this idea with WebProNews and explained what search marketers need to do to leverage the changes.

Conductor Seth Dotterer to Speak on SEO for New Websites

hjackson — Thu, 04 Mar 2010 12:56:08 -0500

Conductor, the leading provider of SEO measurement and optimization technology, announced today Seth Dotterer, senior director of marketing, will be speaking at Ultralight Startups’ Entrepreneur's Forum in New York, NY, on Thursday March 4. Industry experts from Didit and Bruce Clay will join him to discuss “SEO for New Websites,” including basic SEO strategy and implementation, SEO for new websites and advanced SEO topics such as social media and real-time search, content types and innovations in search engines.

The Invisible Retailer

hjackson — Mon, 01 Mar 2010 16:08:59 -0500

We have examined many aspects of natural search while helping companies with their search engine optimization efforts. In the fourth quarter of 2009 we studied the SEO success of the online merchants in the Internet Retailer Top 500. The results weren’t pretty.

Fortune 500 Weak in Natural Search

hjackson — Thu, 25 Feb 2010 20:50:38 -0500

Although they spend millions of dollars on paid search, Fortune 500 companies are largely invisible in natural search: Collectively, the Fortune 500 spent an average $3.4 million per day on 97,559 keywords during the fourth quarter of 2009, yet only for 25% of those keywords Fortune 500 companies rank in the top 50 of natural search results, according to research from Conductor.

Conductor CEO to Present 3-Step Program to Drive SEO Success at Online Marketing Summit in San Diego

hjackson — Mon, 22 Feb 2010 10:10:14 -0500

Conductor, the leading provider of SEO measurement and optimization technology, today announced that CEO Seth Besmertnik will be presenting at this week’s Online Marketing Summit in San Diego, California. Besmertnik will be delivering a three-stage roadmap on how organizations can identify the real market opportunity natural search presents, establish metrics to track progress, and create a company-wide culture that embraces SEO.