News
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04.17.07
Deciding Between Paid and Natural Search?
Dominating natural and paid search results guarantees traffic just as a belt and suspenders will keep your pants up. But what do you do when you want to convert those clicks into actions on your site, such as ordering a product or requesting more information?
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11.14.06
That is One Gorgeous Link
With text link ads evolving into mainstream online advertising it is very important to be armed with the knowledge of what constitutes a quality link.
Be warned that 90% of the links available will not help you in terms of traffic or search engine visibility. Below is my list of the top criteria I always look for in a publisher site to get the most out of my links:
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10.06.06
ROI & Text Links
As Internet advertisers, we all have different metrics for a successful campaign. Some companies are concerned with sales ratios and median cost per clicks, while others seek to "crowd" their competitors out of a market. Some companies just want to rank higher in natural search to appease their CEOs. But no matter what their metric, everyone needs to be able to justify a return on investment (ROI) and being in the TOP 10 in Google is just not enough. Read more -
08.25.06
SEOBook on Link Building
SEOBook published a fully featured blog entry on link building last week which if you have not had the chance to check it out - I highly advise you to do so.
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This is chock of full of less-than-obvious insight, some of which is almost literally up to the minute. Good advice and good humor, it doesn't get much better.
Some highlights...
Ways to get Free Links -
08.23.06
Search growth surges, again...
You can say what you want about online search, but there's no disputing it's a rocket of growth. According to MediaPost's recap of comScore's report, search increased 30% last July from July 2005. Who's winning the engine races? Google took in over 43% of the pie, with a 7 point gain from last year. Yahoo trailed in 2nd place with about 28% of the search pie - down slightly from last year. Lastly, MSN lost a few points bringing their market share down to a whopping 12.834322% (they need all they can get).
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