August 24, 2010
recurring theme at the SES sessions I’ve attended this year is the importance of communicating SEO in a language that non-search professionals (high level executives) will understand. TopRank CEO Lee Odden even offered the presentation ‘Selling Search to the C-Suite.’
August 18, 2010
How's everyone holding up? Keep those eyes peeled and your concentration pumping as we move into a beefed up session with a bunch of CEOs. Smooth operator and fellow Brit, Mike Grehan will be moderating for Covario's Russ Mann, Conductor's Seth Besmertnik, BrightEdge's Jim Yu, and Searchmetrics' Horst Joepen.
August 17, 2010
August 17, 2010
You don't have to be a rocket scientist to know that web searches for consumer electronics and toys spike in the holiday months. Any good marketer understands seasonal cycles like these occur every year. Back-to-school, upfronts, Christmas, end-of-school, spring break -- they are all dedicated entries on marketing plans and budgets. But even the best-laid plans can fall short if you're not considering search seasonality.
August 13, 2010
The latest Internet Retailer 500 directory is here. Each year this is one of every industry player’s prime sources of data about how the Internet ‘big boys’ are performing and, more importantly, what they are doing to be ranked in these Top 500.

