Many marketers slave over their websites from a conversion rate perspective. They experiment with different copy, use paid campaigns to "inject" customers into preexisting conversion paths, rotate different actions, go crazy with Google Website Optimizer, or (and this is our favorite of the bunch) have an IM-powered customer service agent appear out of nowhere ready to help you with whatever you need.

Last week was big for search.

Universal Search has attracted significant attention from the search community, with some hailing it as the most radical change to search results ever. But what is it and why does it matter? What business problem does it solve?

The school year is coming to a close. Teachers are rushing to complete lesson plans. Parents are planning summer activities. Students themselves are on autopilot, riding out the last few weeks before dismissal. Everyone’s watching the clock, waiting for the last bell to officially send them into summer.

Keywords set the stage for success or failure in search marketing. Remember, it’s not the keywords that you would use, it’s the keywords your customers would use. Here are some tips to help get in their head: