Conductor Newsroom

July 7, 2009

Many marketers slave over their websites from a conversion rate perspective. They experiment with different copy, use paid campaigns to "inject" customers into preexisting conversion paths, rotate different actions, go crazy with Google Website Optimizer , or (and this is our favorite of the bunch) have an IM-powered customer service agent appear out of nowhere ready to help you with whatever you need.

Category: Articles

March 17, 2009

How does one integrate search with a company's overall marketing effort versus running disconnected and uncoordinated campaigns? It’s a problem that we’ve found to plague many larger organizations we deal with – and there’s no silver bullet answer. We’ve noticed the following situations in some of our larger customers:

Category: Articles

February 16, 2009

One of the most useful tools in the search marketer's arsenal, Google's Keyword Tool, not too long ago started reporting search volume data in number form instead of the ‘easy to glance at but hard to justify to my boss’ bar graph they’d been showing before. It was huge. It still is.

Category: Articles

January 7, 2009

Keywords set the stage for success or failure in search marketing. Remember, it’s not the keywords that you would use, it’s the keywords your customers would use. Here are some tips to help get in their head:

Category: Articles

July 27, 2008

NowPublic was featured at a recent New York Tech MeetUp, which offers an interesting kind of service to distribute existing or new content....and in it's current format, generate links.

Category: Articles

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