July 7, 2009
Many marketers slave over their websites from a conversion rate perspective. They experiment with different copy, use paid campaigns to "inject" customers into preexisting conversion paths, rotate different actions, go crazy with Google Website Optimizer , or (and this is our favorite of the bunch) have an IM-powered customer service agent appear out of nowhere ready to help you with whatever you need.
March 17, 2009
How does one integrate search with a company's overall marketing effort versus running disconnected and uncoordinated campaigns? It’s a problem that we’ve found to plague many larger organizations we deal with – and there’s no silver bullet answer. We’ve noticed the following situations in some of our larger customers:
February 16, 2009
One of the most useful tools in the search marketer's arsenal, Google's Keyword Tool, not too long ago started reporting search volume data in number form instead of the ‘easy to glance at but hard to justify to my boss’ bar graph they’d been showing before. It was huge. It still is.
January 7, 2009
Keywords set the stage for success or failure in search marketing. Remember, it’s not the keywords that you would use, it’s the keywords your customers would use. Here are some tips to help get in their head: