News

It's Lonely at the Top of a Results Page When the Traffic Doesn't Follow You

hjackson — Tue, 07 Jul 2009 11:44:45 -0400

Many marketers slave over their websites from a conversion rate perspective. They experiment with different copy, use paid campaigns to "inject" customers into preexisting conversion paths, rotate different actions, go crazy with Google Website Optimizer , or (and this is our favorite of the bunch) have an IM-powered customer service agent appear out of nowhere ready to help you with whatever you need.

Forget Pens and Pencils: Head Back to School with Links

hjackson — Thu, 28 May 2009 13:53:12 -0400

The school year is coming to a close. Teachers are rushing to complete lesson plans. Parents are planning summer activities. Students themselves are on autopilot, riding out the last few weeks before dismissal. Everyone’s watching the clock, waiting for the last bell to officially send them into summer.

Scaling Search Efforts in Large Organizations

hjackson — Tue, 17 Mar 2009 17:13:31 -0400

How does one integrate search with a company's overall marketing effort versus running disconnected and uncoordinated campaigns? It’s a problem that we’ve found to plague many larger organizations we deal with – and there’s no silver bullet answer. We’ve noticed the following situations in some of our larger customers:

Keyword Tool is an SEO's Best Friend

hjackson — Mon, 16 Feb 2009 09:37:00 -0500

One of the most useful tools in the search marketer's arsenal, Google's Keyword Tool, not too long ago started reporting search volume data in number form instead of the ‘easy to glance at but hard to justify to my boss’ bar graph they’d been showing before. It was huge. It still is.

Wallet Friendly Sources for Keyword Inspiration

hjackson — Wed, 07 Jan 2009 15:13:00 -0500

Keywords set the stage for success or failure in search marketing. Remember, it’s not the keywords that you would use, it’s the keywords your customers would use. Here are some tips to help get in their head: