News
-
07.11.06
Text Links and Tracking Codes
In reading a post on the Search Engine Roundtable about removing tracking codes from URLs in search results, I started to think about how frequently we are asked about adding tracking codes to URLs.
Read more -
06.25.06
To Buy or Not to Buy? Links that is.
Given the success of so many of our clients and the attention text links are getting in the press, some of the folks who contact us are excited about getting started RIGHT NOW with our program. But as you may suspect, a lot of these companies may not be ready to really benefit from a high-end paid link campaign. We want everybody's business, but we also want our clients to succeed! Read more -
06.20.06
Why Link Neighborhoods are So Important
We recently wrote about the top factors for buying links and one of the items had to do with link neighborhoods. One of the exciting things about the search business, and one of the reasons why companies like ours exist, is because of the continual evolution of the space. It seems like we are entering the stage of the link acquisition evolution life cycle, where in particular page/site relevancy is important, more so than in the past. In fact, there is little doubt it is one of the most important factors. I guess we've come a long way from the "buying PR links" days! Read more -
06.02.06
The Last Mile of Natural Search
When we say Conductor helps you go the last mile in natural search, what do we really mean?
Natural search has to be an important component of any online marketing strategy. Given the relatively limited effectiveness of paid search and the surfing public's strong established preference for natural results, natural search really does matter. We get the question every day, so how exactly do you maximize where you land in the rankings?
Read more -
05.16.06
Top 7 Link Buying Factors
What are words worth? Pricing is one of the many fundamentals we put a lot of thought into here at Conductor. Like any form of advertising, there are quite a few metrics to consider. Todd Malicoat lays down his thoughts here with a great follow up on the search engine journal. Read more
