Seth Besmertnik's, Conductor CEO, article recently featured in iMedia.

Paid search helped the industry through dire times before, but don't put all your eggs in one basket during the current crisis. SEO can be just as effective as SEM, sometimes at much less cost.

Watch the recorded version here.

Overview

Learn how to generate a higher ROI using keyword intelligence in your SEO strategies and online marketing campaigns.

Internet Retailer reports on the lack of seo efforts of the Fortune 500 based on research provided by Conductor. 

To learn more, read complete article here. 

Study: Fortune 500 Doesn’t Get SEO

Matt McGee from Search Engine Land discusses how Fortune 500 companies have limited natural search visibility for the terms in which they have the greatest investment in paid search.

To learn more, read complete article here.

Plug The Holes: Leaky SEM Strategies Wreak Havoc On Campaigns

Laurie Sullivan from MediaPost reports on negative impact on Fortune 500 companies' search visibility due to the disconnect between their paid and organic natural search strategies. 

To learn more, read complete article here.