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The Disconnect in PPC vs. SEO Spending


Not surprisingly, search advertising should continue to be the largest category, growing from $9.1 billion in 2007 to $20.9 billion in 2013. Source: C|Net News, June 30, 2008

  • SEO: $1.3 billion (11%)
Source: SEMPO data via Massimo Burgio, SMX Madrid 2008
  • 100% search visibility ranking 1 in natural search
  • 50% search visibility ranking 1 in paid search
Source: Enquiro

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