Google Knowledge Graph Shows Outdated Search Results for Trending Topics
- under Media Coverage
Twenty percent of Google Knowledge Graph results for trending keywords are outdated, according to a new study from SEO firm Conductor. They set out to discover whether there was a mismatch or lag distribution in Knowledge Graph entries, as compared to the corresponding Wikipedia entry.
1 of 5 High Activity Knowledge Graph Queries Outdated
Conductor explains how they came up with a lag time:
For each query we compared the Knowledge Graph result on the SERP to its Wikipedia entry and noted whether it was or was not an exact match. When they did not match, we measured the lag distribution of the mismatched queries by using WikiBlame to determine when the change occurred and, subsequently, the number of days the Knowledge Graph was behind.
Google Knowledge Graph Results - Not Quite Reliable Research
There has been many a debate over the past several years about whether Wikipedia itself can be considered a reputable, reliable source of information, especially in academia. Google’s Knowledge Graph brings these results on some topics right to the SERPs, negating the need for the user to even click through to the Wikipedia entry for basic information. Users comfortable enough referencing Wikipedia may have no problem pulling information from Knowledge Graph results.