News

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    Leveraging Natural Search

    Since there are now so many different ways for people get to websites, natural search has become increasingly difficult over the past few years. Seth Besmertnik, the CEO of Conductor, talked about this idea with WebProNews and explained what search marketers need to do to leverage the changes. Read more
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    The Invisible Retailer

    We have examined many aspects of natural search while helping companies with their search engine optimization efforts. In the fourth quarter of 2009 we studied the SEO success of the online merchants in the Internet Retailer Top 500. The results weren’t pretty. Read more
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    Fortune 500 Weak in Natural Search

    Although they spend millions of dollars on paid search, Fortune 500 companies are largely invisible in natural search: Collectively, the Fortune 500 spent an average $3.4 million per day on 97,559 keywords during the fourth quarter of 2009, yet only for 25% of those keywords Fortune 500 companies rank in the top 50 of natural search results, according to research from Conductor. Read more
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    Fortune 500 Still Clueless About SEO, Study Says

    Despite spending millions of dollars on paid search, Fortune 500 companies continue to fail when it comes to natural search visibility. That’s the conclusion of “Natural Search Trends of the Fortune 500: Q4/2009,” the latest study released today by Conductor, a New York-based SEO services/technology firm. Read more
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    Conductor Taps Matthew Baird as VP of Engineering

    Conductor is the next stop in a very experienced career. New York City based SEO tech firm Conductor has hired Matthew Baird as their new Vice President of Engineering. Baird will oversee the infrastructure for the technology behind Conductor's search marketing solutions. Read more
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