News
-
Searchlight SEO launches, helps manage organic search
After several months of private testing, Conductor is launching Searchlight for public consumption. The search engine optimization platform is said to help brands manage natural search rankings by analyzing areas in which the company's search offerings fall short. Read more -
More Opportunities in SEO Than PPC?
Conductor recently conducted a report regarding search trends and Fortune 500 companies. As Seth Dotterer of Conductor tells WebProNews, the company did the report to determine where it is that Fortune 500 companies are spending their money. Read more -
Top 500 Internet Retailers Lag In SEO
The top 500 Internet retailers spent approximately $1.2 million per day on 88,758 keywords in Q4 2009, but only 33% of their highest-priced keywords appeared in the top 50 natural search engine query results, according to a report released Thursday by Conductor, a company that provides search engine optimization services. Read more -
Conductor Study Reveals Leading Internet Brands' Natural Search Visibility is Poor
Conductor released a research report today on the search visibility and optimization effectiveness of the Internet Retailer 500 (IR 500). The report, entitled "Natural Search Trends of the Internet Retailer 500," evaluates the natural search visibility of the IR 500's more than 88,000 most expensive paid keywords, on which they spend $1.2 million per day. The study reveals the IR 500 companies average a 'D' visibility score, appearing on page 6 in natural search results. Read more -
Leveraging Natural Search
Since there are now so many different ways for people get to websites, natural search has become increasingly difficult over the past few years. Seth Besmertnik, the CEO of Conductor, talked about this idea with WebProNews and explained what search marketers need to do to leverage the changes. Read more




