News
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02.17.10
Fortune 500 Spending $1.2 Billion on Paid Search, Because They Can’t Rank Naturally!
Apparently Fortune 500 companies have money to burn on search marketing. According to a new study from Conductor, only 25% of the Fortune 500’s combined targeted paid keywords–97,555 keywords, totaling a daily spend of $3.4M–ranked in the top 50 natural search results. Read more -
12.31.09
Big box retailers get most web traffic from natural search, study finds
Big box retailers’ web sites drove more than a billion search visits from July 2008 to July 2009, collectively spending about $678,000 per day on more than 1.2 million paid keywords, according to “The Big Box Retail Industry,” a new report from search engine optimization technology vendor Conductor that analyzed the search traffic of the top 10 big box retailers in the third quarter. Yet, despite the heavy investment in paid search, 66% of their traffic overall came from natural, or non-paid clicks. Read more -
10.22.09
Whiteboard Friday - Tips, Tricks & Tactics Preview: Seth Besmertnik on Winning SEO Budget
Rand's in Jolly Ol' England this week, so I decided to share a preview from our upcoming DVD Training Series, "Tips, Tricks & Tactics: Volume 1," coming out in November. Read more -
09.09.09
Microsoft And Yahoo Search No Longer Irrelevant!
Prior to July, no one cared about optimizing their sites to appear high in Yahoo! or MSN organic search results. They were stuck in obscurity with Ask and AOL. Read more -
08.26.09
Conductor Donates 23 Backpacks to Volunteers of America
SEO measurement and tech firm Conductor has donated 23 backpacks to Volunteers of America's Operation Backpack. Read more
