News

Yahoo Paid Inclusion - Demise = Opportunity

hjackson — Thu, 22 Oct 2009 15:56:18 -0400

Yahoo recently announced the sun would be setting on their paid inclusion offerings, Search Submit Express and Search Submit Pro. While the concept of paid inclusion has been around for some time, Yahoo stood alone among the big 3 search engines for its paid inclusion solution.

Paid Search Traffic Takes a Nose Dive

hjackson — Wed, 13 May 2009 11:25:10 -0400

Organic search is proving to be the leading driver of search engine traffic, commanding a significant portion of traffic over paid search. According to a recent report by Hitwise, over 92% of search engine traffic is driven by organic clicks, leaving paid clicks with a 7.25% share. This represents a 26% decline in the share of paid clicks when compared year over year. With the exception of Education, the results were consistent depicting an industry wide decline in paid traffic.

Enterprise Level SEO a Missed Opportunity

hjackson — Thu, 05 Feb 2009 08:55:37 -0500

TechCrunchIT spoke with Netconcepts founder, Stephan Spencer and SEO expert Jessica Bowman about how enterprise companies are fairing in SEO. According to Spencer the showing has been pretty pitiful. “When it comes to SEO, enterprise companies don’t seem to care or are clueless or both,” he said. Bowman indicated that a steep learning curve has slowed the SEO adoption process for big companies calling it a “maturing process.” Spencer said that by failing to do SEO these major retailers are missing a key opportunity to reach customers.

SEO is Here to Stay

hjackson — Wed, 04 Feb 2009 15:30:08 -0500

Michael Martinez, director of Search Strategies at Visible Technologies, has taken to his blog, SEO Theory, to dispel the whispers about the end of search engine optimization that have been making the rounds among bloggers. According to Martinez SEO is changing, not disappearing.

SEO From Unexpected Sources

hjackson — Sun, 01 Feb 2009 08:43:25 -0500

Most companies have some valuable assets beyond their main website that can be leveraged to improve SEO. Rand Fishkin offers up some suggestions over at seomoz.org. Highlights include: