News

Optimization a Top Priority for Retailers

Internet Retailer’s recent monthly survey reported that 72.9 % of merchants consider site optimization a top priority during site redesigns, something 49.9% have rolled out over the last year. With this more “business-oriented” approach to web site design, 81.7% of retailers expect increased traffic to their sites, 76.7% anticipate higher sales, and 66.7% foresee a higher sales conversion rate.

Read the full article here.

Common Content Conundrums

SEO relies heavily on top-notch content, but creating such content is not always as easy as one would think. Search Engine Land has identified some of the most common challenges sites face in content creation.

Search Emerging as a Winner in Tough Economic Times

MarketingSherpa is reporting that, for Q4 2008, marketers rank house email, paid search, and SEO as having the best ROI. The research provides further evidence that search may weather the economic storm quite well. With marketers tightening up their budgets and looking for more cost efficient ways to spend, search is often a logical place to turn.

Read the full article here.

Search Needs to Play Big Role in Site Redesigns

With most companies doing some sort of site redesign every two years or so, Online Media Daily has issued a useful reminder on how important it is to keep search at the forefront during the process. Some key points to consider when completing a redesign:

Study Finds Online, Trade Shows Dominate B-to-B Spending

Nearly half of all business-to-business marketers’ media budgets are spent online. A study conducted by Hearst Electronics Group and Golden Group Communications reveals an upward trend toward online marketing that will continue into 2009.

Quick Facts