News

Bricks And Mortar Be Damned: Consumers Search, Spend

Anticipating super deals similar to those found during the U.S. Thanksgiving weekend at brick and mortar retail stores, consumers scoured search engines for goods related to "Cyber Monday," according to a Google spokeswoman.

Some of the hot terms included "best Cyber Monday deals," "Cyber Monday 2008 sales," American Express wish list," "American girl," "black Monday," and "cybermonday deals."

Search Adds Impact To Marketing Campaigns In Weak Economy

According to Online Media Daily, as marketing budgets are being reduced there is a significant advantage to running a search campaign to enhance messages delivered through traditional advertising mediums.

Consumers use search as a tool when making product purchasing decisions. A few quick facts provided by a Yahoo / comscore study include:

Keyword Questions

Wordtracker launched a new tool, Keyword Questions, that allows you to view the top queried questions regarding any keyword. For the keyword SEO the number one question is “What does SEO stand for?”

The Disconnect in PPC vs. SEO Spending

Not surprisingly, search advertising should continue to be the largest category, growing from $9.1 billion in 2007 to $20.9 billion in 2013. Source: C|Net News, June 30, 2008

How Much is a Link Worth (to your business)?

Aaron Wall breaks down the pricing of a link into several factors: