News
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07.01.08
![google[1].jpg](http://www.conductor.com/files/imagecache/story_image/google[1].jpg "google[1].jpg")
Google Now Crawling and Indexing Flash Content
Google announced a "deep algorithmic change", augmented by Flash reader technology supplied by Adobe, which enables them to "read" Flash files and extract text and links from it for better indexing and ranking. Google's new Flash algorithms extract text and links only. Everything else is still a black box.
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06.25.08
Google Delivers Better ROI than Major Sport Sponsorship by a Mile
When allocating millions of advertising dollars, Google search results prove to provide a better ROI than a Formula 1 racing sponsorship. Two companies are compared; allsaints.co.uk that does not sponsor any sporting event and mydiamonds.com that sponsors the oldest F1 racing team, Williams. When comparing traffic and conversion rates, the ROI does not come close to the $5 - $10 million dollars mydiamonds.com spent on their F1 sponsorship, while ranking poorly in Google search. Read more
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06.24.08
Advanced SEO is Traditional White Hat SEO
In the midst of black hat techniques, and social media, traditional white hat SEO is still all you need to rank well in the search engines and bring targeted visitors to your site.
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06.23.08
Top 100 Advertisers Shifted $1 Billion to the Web Last Year At The Expense Of TV and Newspapers
The top 100 advertisers in the U.S., who represent 41 percent of total advertising spending, shifted about $1 billion last year from TV and newspapers to the Web.
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06.19.08
High Oil & Gas Prices Could Boost Internet Says Google
Vinton Cerf, vice president and chief internet evangelist for Google, said high oil and gas prices could drive more people to use the Internet for such uses as web conferences and other types of electronic media to avoid travel.
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